You have a groundbreaking product to pitch. How do you make stakeholders see its value?

When pitching a groundbreaking product, I focus on making its value clear and tangible for stakeholders. Here's my approach: 🔘 Start with the Problem – Frame the pitch by highlighting the core problem the product solves, making it relatable to stakeholders. 🔘 Show Data-Driven Benefits – Use concrete data to showcase the product’s potential impact—whether it's improving efficiency, driving revenue, or enhancing customer satisfaction. 🔘 Highlight Competitive Edge – Emphasize how the product differentiates from existing solutions in the market. 🔘 Address ROI – Clearly outline the return on investment, focusing on both short-term gains and long-term scalability.

I think the answer lies in the question. If the product is ground breaking the pitch should be able to explain why the product is ground breaking. And then an assessment in line with stakeholders interest .e.g. what problem will it solve, can it be scaled, is it socially acceptable, desirable and economically feasible. If you could for the answers to these in a 1 minute elevator pitch.

Benefits, Advantages and Features. This is the best framework I know for this purpose. Start by explaining the benefits that the product will generate, the new status quo and all the transformation that will be promoted. Next, list the main advantages, usually these are the things that will promote the transformation. Finally, list some important feature, something like an innovative technology or something that is in fashion.

In pitching to stakeholders, you'll need to understand who they are first (values, professional interests, etc.) through research. This allows you to form the correct narrative to gain their attention, and make them amenable to your pitch. Speak to the researched pain points that the stakeholders experience and how your product's USPs solve them in delightful and meaningful ways. Speak to how their end users will gain habitual use and how user growth will reflect positively for ROI. Have data ready to bolster the above claims. Talk about the future - specifically about how the product will maintain its relevance in market. Have a roadmap showcasing your vision and attract feedback from them. This shows that they're interested.