What are your favorite social media marketing techniques?

- Understand your target audience's preferences and habits. Different platforms cater to different demographics and interests. If your audience is primarily professionals and B2B clients, platforms like LinkedIn may be more effective. For a younger, more casual audience, platforms like Instagram or TikTok could be better choices. - It's not necessary to be on every social media platform. Instead, concentrate your efforts on a select few where your audience is most active. This allows you to create high-quality, engaging content tailored to those platforms, rather than spreading yourself too thin.

One of my favorite social media marketing techniques is harnessing the power of user-generated content. It's a fantastic way to engage with your audience and create authentic connections. By encouraging your followers to share their experiences or opinions related to your brand, you not only increase user engagement but also build trust and credibility. People are more likely to trust recommendations from their peers than traditional forms of advertising, so leverage that by featuring user-generated content on your social media channels.

Since more and more people have chosen digital as the preferred way to consume their information you need more touch points to create the 'know, like and trust' mentality. Therefore send your message across different platforms and different media. Consider learning styles, aim your content for audio, visual, text or a mixture of all of these. It is easier to embed a message if it is seen multiple times in different ways across different platforms. Adapt as times change. More work from home, so do not have the commute to consume long articles; make your message short and to the point.

If you add a hashtag calendar to your content calendar you can trend almost immediately by including the key hashtags for a particular day. May 4th for example is also known as #starwarsday #maytheforthbewithyou By aligning your content posts to include a nod to the hashtag on a particular day you have a greater chance of your posts having more engagement. You can also establish your own hashtags, but be careful to check what acronyms in your hashtag stand for before trying to establish it. Chat GPT or similar ai platforms can help to establish a content calendar. Work towards key dates throughout the year to promote your business alongside a key topic.

Implementing an SEO strategy in my LinkedIn profile led to a 40% increase in profile views. 1) Include industry-specific keywords in the 'About' section. 2) Regularly update profile pictures and cover images to keep the look fresh. 3) Link to recent work or projects to showcase expertise. 4) Use clear, direct language in bios; avoid buzzwords. 5) Encourage customer reviews or endorsements to build credibility.

Engage, engage, engage. Once you have published a post reply to comments, reshare your post, tagging members of your team or key people involved in the topic you are commenting on. Doing all of these practices can earn you a top 1% engagement badge from LinkedIn. Encourage your team to do the same on each others posts. You amplify your messages tenfold and build your engagement and following at a far greater rate.