What do you do if your remote work is hindering brand development?

Even before assessing anything else, assess your technology. If you are remote and not technology-rock solid, you are lost in all other avenues. If (or once) your technologies are in place, assess the impacts - this will assist your in identifying the root cause(s) of what is hindering you. Finally, encourage ownership. When remote, you are obviously not looking over someone's shoulder (and shouldn't be at all times). But if there is ownership, the communication, collaboration and consistency will flow through and you, as a manager, will have enhanced visibility on what is transpiring globally. The additional advantage to encouraging ownership is you foster individual career motivation and development from your team members.

If remote work hampers your brand growth, focus on digital presence. Build a strong online community, engage authentically on social media. Collaborate with influencers to expand reach. Utilize virtual events, webinars for brand visibility. Adapt quickly, be nimble in digital strategies.

The lack of connection that sometimes occurs at the office will be resolved by this renewed brand process, specifically with the Directors. In my experience, I learned how to approach them, writing brief explanations of the benefits of paying attention in advance and also showing them the impact on the business and the consumer.

The best way to enhance communication is to be strategic and concise in this new brand development process, presenting various options, benefits, and risks to the entire team in a few meetings, all from the perspective of the shopper.

Consistency in your brand's look, tone, and message is super important, especially if you're working remotely and struggling to develop your brand. Here's why: First, it builds trust and recognition with your audience. When everything looks and sounds the same, people remember you better. Second, it shows professionalism and reliability, even when you're not all in the same place. Third, it helps customers understand what your brand is about and what to expect from you. And finally, it makes your marketing efforts more effective because everything works together smoothly. So, even if you're working remotely, keeping your brand consistent is key to making it stronger.

Elevate brand development during remote work hurdles and instill a sense of ownership and accountability among team members. Empower them to take pride in their work, making meaningful contributions aligned with the brand's vision. By fostering a culture where individuals feel a personal stake in the brand's success and are accountable for their actions, you create a motivated and engaged workforce capable of driving impactful brand development initiatives despite the challenges of remote work.