What do you do if your employees are not loyal to your company's brand?

Pour résoudre la déloyauté des employés, commencez par évaluer leur engagement. Utilisez des enquêtes pour comprendre leur satisfaction, la culture d'entreprise et les problèmes potentiels. Analysez les résultats, identifiez les facteurs de démotivation et développez des plans d'action. Impliquez les employés dans ce processus, suivez les progrès et ajustez les stratégies en conséquence. En renforçant l'engagement, vous pouvez réduire la déloyauté et créer un environnement de travail positif.

If I notice that my employees are not fully aligned with our company's brand, I would take the following steps: 1.Assess the Situation 2. Communicate Clearly 3. Lead by Example 4. Provide Resources and Support 5. Address Concerns 6. Recognize and Reward Alignment 7. Provide Opportunities for Input Overall, fostering loyalty to our company's brand requires ongoing effort, communication, and support from leadership. By taking these steps , I aim to cultivate a culture where employees are not just employees but ambassadors of our brand, committed to upholding its values and contributing to its success.

Desde mi experiencia creo que antes de evaluar la lealtad de los empleados, se debería evaluar que tan leal es la empresa con la propuesta de valor que brinda a los trabajadores. Quitar el foco del empleado y empezar a entender las razones desde dentro de la organización es un paso crucial para trabajar en una mejor experiencia del empleado. Luego de ello, si es muy importante acercarse a ellos, promover espacios de retroalimentación sin juzgamientos. Debemos estar preparados para escuchar puntos no tan favorables desde su mirada.

Comunicación clara: Asegúrate de que tus empleados comprendan la importancia de la lealtad a la marca y cómo sus acciones pueden afectarla. Comunica los valores de la empresa y por qué son fundamentales para el éxito general. Feedback y reconocimiento: Brinda retroalimentación constructiva y reconocimiento a los empleados que demuestren lealtad a la marca y se esfuercen por representarla de manera positiva. Esto puede motivar a otros a seguir su ejemplo.

I would start with a question. Have they received relevant training about your brand, vision etc. This is crucial to know as lack of training/ knowledge might be the fundamental issue.

En la gran mayoría de empresas existen subcultural internas que se crean por la falta de conexión y escucha activa que tienen los líderes de empresas con sus colaboradores. Desde mi experiencia, creo que estos espacios deben de ser tercerizados, de esta forma el empleado puede tener la confianza de expresar lo que realmente piensa y siente, pero que frente a miembros de la propia empresa necesariamente no querrá decir. Lograr ese desprendimiento y comprometerse en trabajar sobre los hallazgos. motivará a la fuerza empleable a seguir construyendo mejores ambientes de trabajo.

Opening dialogue is crucial for bridging loyalty gaps. Encourage employees to share openly in a safe space. Actively listen without judgment to show value in their input. This fosters trust and identifies key issues. Remember, communication is a two-way street. Your willingness to listen builds stronger bonds and loyalty within the team.

Loyalty comes with the notion that your company values your contribution. As such you must feel like a real part of the team. A valued member who deserves empowerment and recognizing.

Empowering staff is pivotal for fostering brand loyalty. By involving employees in decision-making and giving them ownership, they feel valued and invested in the company's success. This boosts morale and encourages innovation. Additionally, offering professional development opportunities shows commitment to their growth. Ultimately, empowered employees become passionate brand ambassadors, driving success through dedication and creativity.

Todo empleado que se sienta realmente escuchado y sea tomado en cuenta para construir soluciones dentro de su empresa será un promotor de la marca dentro y fuera de la compañía. El empoderamiento del personal es importante para generar sentido de pertenencia con la empresa o marca, pues son ellos, los que muchas veces tienen el contacto directo con el cliente final y reciben todo su feedback. Las empresas que aprovechen el know how de sus colaboradores en la construcción de estrategias lograrán mejorar su servicio y generar experiencias más personalizadas a sus clientes finales.

Todos os colaboradores que se sintam envolvidos na empresa, isto é, ouvir as suas opiniões, questões tendo em conta a solução para o problema serão uma mais valia para o problema, afinal de contas somos uma equipa.

Hoy en día los trabajadores buscan marcas que trasciendan, que se reten a salir del estatus quo y busquen lugar por generar mejores sociedades para las futuras generaciones. Los valores de la marca deben de vivirse dentro y fuera de la empresa, deben de ser coherentes con lo que dicen y hacen, deben de verse reflejados en una cultura sana e integradora. Cuando las marcas alinean sus valores con los valores de sus trabajadores no los convierten en embajadores, sino en creyentes de la marca, los que lucharan por ella dentro y fuera del trabajo.

I believe the best way to promote and foster brand values is by demonstrating and mentoring employees to what is in for them and how the same can be procured. Aligning tasks which evolve their passion, dedication and work on individual transformation will be the utmost beneficial tool contributing to how values can be read and further how it will add its place in producing a positive mindset in employees .

Rewarding loyalty is crucial in keeping employees engaged and committed to your company's brand. Simple gestures like personalized thank-you notes, recognition in team meetings, or small tokens of appreciation can go a long way in making employees feel valued. Additionally, offering opportunities for professional development, such as training sessions or mentorship programs, shows that you invest in their growth and success. By acknowledging and rewarding loyalty, you not only foster a positive work environment but also encourage employees to continue embodying the values of your brand.

En la actualidad el salario emocional es parte fundamental al momento de decidir en qué lugar quedarse a trabajar. Considero que esto es medular para un buen diseño de experiencia del empleado. La recompensa como forma de gratitud por parte de la empresa al esfuerzo de sus trabajadores es la forma de materializar el compromiso que tienen con el proyecto de vida de cada uno de sus empleados.

Take care of your employees! Recognize them for a job well done. Say good morning/ have a good night Please and thank you! It goes a long way. Have contests for whatever metrics you want to achieve and reward the top performer.

A parte fundamental de uma empresa são os colaboradores. Reconhecendo o seu trabalho, congratular e recompensar é muito importante é uma forma de gratidão para o compromisso com a empresa.

Para los empleados, desarrollar su marca personal les permitirá posicionarse como expertos en su campo, ampliar su red profesional, acceder a mejores oportunidades y opciones de crecimiento. Al asociar su marca individual con los valores de la compañía, se vuelven embajadores vivientes y promotores auténticos de la marca empleadora. Las empresas que fomentan este desarrollo de marca de sus colaboradores, se verán muy favorecidas al contar con un equipo de profesionales visibles e influyentes en sus respectivas áreas. Esto elevará el atractivo de la marca empleadora, la percepción externa de solidez y el talento de la organización, generando lealtad y compromiso

Many of the organisations I work with on culture transformation struggle with letting their employees personal brand to shine. The danger the feel if that the personal brand becomes stronger than their corporate brand. My advice to them, is to 1. Work harder on building a great corporate brand 2. Allow their employees to shine but ensuring that their personal brand is aligned to that of the corporate brand.

In my opinion, personal branding is an enriched formation of loyalty. Every employee working for a brand not only works for company's promotion or growth but also works on individual skills and sharpening the same so as to continue outperforming and brings the best results to his or her working. Ensuring a larger than life experience of every individual employee, the brand should focus on the personal branding and mentorship programme.

When trying to figure out adequate compensation and monetary options are off the table, giving your employees a platform for growth can be immensely valuable. Personal brand is amongst top of these options. Helping them develope their Personal brand aligns well with their onbjectives (growth) and yours (exposure). Let go of the feeling that this should be restricted because when others take notice and they become valuable prospect for other companies. Restricting it has an opposite effect on loyalty. In the end, people want to feel valued.

There might also required a differentiation between Corporate Brand or Employer Brand. From an impact perspective, sometimes Corporate Brands are not always necessarily favoured by employees, which can be normal (example: in a fashion company, whether acceptable to wear other brands to work?). However, if it's Employer Brand, then it raises a question whether the EVP has been set correctly - if there's a strong sentiment against the Employer Brand, this is probably a good indication that there can be opportunities to refine the EVP within the organisation - otherwise the numbers will reflect itself (attrition/absenteeism/engagement score/revenue, etc).

If employees are not loyal to your company's brand, assess the root causes of disengagement or lack of alignment, foster a positive and inclusive company culture that values and promotes brand loyalty, provide opportunities for employees to connect with and understand the brand's mission and values, and offer incentives or recognition programs to reinforce loyalty and commitment to the brand.

I think it’s very important to focus on good three things for the same : 🗣️ Build a strong EVP 🫶🏻 Engage employees in forming the strategy for initiatives that matter to them 🎖️ Make employees your voice and internal brand ambassadors