How would you resolve conflicting feedback between internal teams and external clients on brand positioning?
When internal teams and external clients provide conflicting feedback on your brand positioning, it can feel like navigating a minefield. Brand positioning is the unique space a brand occupies in the minds of customers and how it differentiates from competitors. It's crucial to balance these perspectives to maintain a cohesive brand identity that resonates both inside and outside your company. Ensuring that your brand's message is clear and consistent across all channels can be challenging when faced with divergent opinions, but it's a common hurdle in the branding process.