How can you maintain a positive relationship with influencers post-campaign to ensure future collaborations?

In my experience, to maintain a positive relationship with Influencers (who also worked as a team to achieve the set objective / target, we definitely should stay in touch through regular check-ins, provide value through content collaborations, and discuss future opportunities. Additionally & more importantly, ensure timely payments and consider offering incentives for exceptional performance, fostering a strong, long-term partnership. Create a WOM which helps them grow their reach/business/network for an ongoing association.

Provide the Influencer with detailed insights and metrics on the campaign’s performance. This transparency shows that you value their impact and helps them understand their contribution to your brand's success. A Personalized message or public recognition on LinkedIn can go a long way in showing your appreciation.

Relationships with influencers is a two-way street and open communication is the key to building engagement and trust long-term. The most successful organizations recognize the importance of shared value and that benefits go well beyond immediate and transactional results.

Great influencers are as equally committed to adding value to brands as they are to entertaining and engaging their audience / community. They enhance their abilities in both areas by diligently listening to, processing, and learning from feedback. Those who actively seek out this input are the ideal partners for repeat collaborations. Moreover, if brands are receptive to influencer insights, both parties can build strength and foster enduring partnerships.

Offer feedback and request for feedback, majorrrr! Be sure to not only give but also ask for. Try to understand what you need to do better as a brand in general or as the personnel representing the brand. Find out if you were easy to work with, if you allowed for creative expression and also if the brand you are selling is easily accepted or needs some work. Also, when giving feedback, be constructive and not destructive, provide solutions rather than stating problems.

Having just left the Democratic National Convention in Chicago working with influencers who were able to capture the historic moment, it’s about acknowledging their work in real-time and afterwards. I have already followed up with many of our contacts who weee credentialed influxes to determine how they can further be involved in history.

Providing opportunities to give feedback is important. However, feedback should be a two-way street. Building and maintaining relationships requires a brand to be open to healthy and constructive feedback from its partners. Creating small group listening sessions where the brand brings the influencer into an intimate conversation about what they experienced can go a long way to building a reputation of care. Activating a culture of care plants the seeds for brand loyalty.

Staying Connected is the key, best is to collaborate with influencers whose content resonates with your product positioning and messaging; this will help attract genuine audience and also help reinforcement of your product messaging

Influencers invested themselves in your campaign. Don't make them feel like you "used" them and try to genuinely stay in touch, interacting, asking for news and giving news. This will help to make the next interaction and campaign request "less-ackward" but more interestingly, this will fuel the collective pipeline for ideas and communication, staying up-to-date with the mutual latest developments.

Relationship with influencers is a two way street. It is important as marketers that we stay connected to them and keep them abreast of the evolution of product, services and overall brand. Inviting influncers to lighthouse brand events, new product launches is also a good way to cement and build on the association.

Finding an influencer has has a true interest in you vertical market is crucial. A one off transactional program won't work. Building a plan over a longer period of time for various aspects of your product/service and educating the influencer in what you really 'want' from each activity is crucial. Its more beneficial to both parties and will deliver better results and help build a longer term relationship. Giving real and honest feedback is #1, grow the relationship and develop the journey. Both parties end up winning!

Meaningful connections, over time and opportunities will not only present themselves but co creations will be the constant. Leaning in, greenfield discussions and what if are great ways to help get there.

If this influencer is one you’ll want to keep on working with, then get them involved in your processes, let your brand keep on ringing in their mind. - You launch a new variant of product, send to them to try and give you a review - You have an event, send them an invite and put them on the guest list - Celebrating Christmas, the new year, your brand’s anniversary, send them a merch This and many more related events will get these influencers involved, make them feel appreciated and loved, and ultimately get your brand on the forefront of their minds. Remember, by doing these, you are not asking for any post or shout out, but if they do without any push, then perfectttt!!!!!

Offer Continued Support: Be available to support them in their endeavors, whether it’s through shoutouts, collaborations, or providing resources they might need. Plan Future Collaborations: Discuss potential future projects and keep them in the loop about upcoming campaigns. This keeps them excited and invested in your brand. And keep sharing to find some ideas and let them take the opportunities to contribute it will be organic communication.

There are so many fun ways to collaborate these days - giving a creative brief can really elevate content to something engaging and exciting.

offer exclusive opportunities such as early access to products, to events or to participate in exclusive campaigns. This not only rewards their past efforts but also keep them engaged and excited about working with your brand.

Celebrate the important events in influencers' lives, and when either your brand or they reach milestones, celebrate together. After all, both of you have played a part in each other's success story.

Celebrating the success of influencers create a sense of belonging to the brand family. It is important not to have a transactional engagement with tge influencers but cultivate lasting relationships. Giving a shout out or a personalized note to influencers is a good way of doing that.

One very simple thing we did with an FMCG product, was that once the campaign was completed after 15-20 days we sent a special offer to the influencer which was a high discount, Stating that if they genuinely liked the product wanted to use it regularly, this code will be valid exclusively only on their purchase for 1 year. We received a good response on this.

Easily share successes with influencers by incorporating a few key practices: [1] Automated Alerts: Set up automated notifications for when influencers hit milestones so you can quickly respond with a congratulatory message. [2] Social Media Tags: Regularly tag influencers in posts that highlight mutual successes, creating visibility and mutual recognition. [3] Collaborative Content: Share their achievements through collaborative content, like co-branded posts or stories, to amplify their success while engaging your audience. [4] Dedicated Shout-Outs: Create a dedicated space in your communications, such as newsletters or social media, where you regularly celebrate influencer wins.

It is key to celebrate success together, perhaps in person with a thank-you lunch or coffee, an invitation to the office, or an online mention on the platform. Sharing happiness brings people together and builds long-lasting relationships.

#Business #Relations are #transactional as well as #symbiotic. As long as both sides get to #gain, the #ecosystem #thrives. One of #associations #decay over the period of #time and also pose a #threat to the #customer #loyalty. #Consistency is the #key. Brand Associations create #Brand #Recall. The more one establishes the relations between the #product and #brand, higher is the #retail turn and #convince. The best way is to have #prelude, #teaser spaced between #promotions that keeps the #audience #follower #engagement going and becomes the #hook to the #next. #Freebees #discounts #coupons and to be the next #face for the products with #competition #campaigns adds the #protein to the entire #strategy.

Planning ahead is how you stay one step ahead of the game. I make it a point to discuss future collaborations long before they’re on the horizon. This isn’t just about thinking ahead—it’s about showing that I’m committed to this partnership for the long run. When we plan together, we create campaigns that are not just effective but memorable. Influencers know they’re a part of my long-term strategy, and that’s what makes them want to stay on board.

This is crucial: if the collaboration already went well, why stop there? It is already difficult enough to find the right influencer to represent your brand, so make sure you collaborate long-term and make future plans after every individual success.

Planning future collaborations in advance shows that you value the influencer's role in your long-term strategy. This proactive approach not only leads to more unified campaigns but also strengthens the partnership.

Every forward-thinking brand understands the critical role planning plays in a successful growth strategy. By collaborating closely with influencers, we encourage them to not only focus on the present but also to innovate with the future in mind. While these strategies are tailored to our brand’s needs, they instill a mindset in influencers that transcends just one campaign becoming a personal approach they carry with them in their work.