Here's how you can harness creativity to navigate evolving trends in the live events industry.

Temos tendência a priorizar a nova "embalagem" para parecermos inovadores. Mas o mais importante é colocar a visão e o propósito do nosso trabalho em primeiro lugar. Faz sentido mudar? A inovação tem a ver com a gente? Com o nosso público? Se sim, moldar essa mudança à cultura e aos valores que carregamos deve ser o norte. Se não, não soará autêntico.

If we aren’t being creative, we are not just at a standstill. We are rather going back. Especially in a dynamic business like live events where change is the only constant. The sector is also a meta discipline that also reunites understanding of social changes, technological advancements, ethical concerns, behavioural nuances and a gamut of such stories to be at the edge of it all. To be open to the idea of change is the first act of creativity. If this effort continues, the environment will itself allow creativity to foster and be the dominant force.

Creativity is key to staying ahead of trends in live events. By embracing new technologies, such as virtual experiences and interactive displays, and being open to innovative ideas from your team, you can adapt to industry changes while maintaining a unique edge. Experimentation and a willingness to take risks often lead to groundbreaking event experiences.

Even though we term it as live, events are fundamentally a heavily mediated form of experience, especially on the technological front. Society is made of people, who share a strong symbiotic relationship to technology in many if not all aspects of their lives. Why would live be an exception? It is vital to not only be at the forefront, but in some cases ahead of the competition as it allows a competitive advantage. Furthermore, technology can foster creativity and vice versa, thus creating a positive feedback loop.

With the live events industry booming in large part of Gen Z and Millennials flocking to events as attendees, sustainability is not an option. Surveys by Deloitte show that these two generations don't just request sustainability, they DEMAND it. As such, as live events experts it is our job to stay ahead of this continually evolving trend. Finding ways to eliminate waste and limit pollution are critical. For conventions, consider eliminating printed event guides, instead opting for digital resources such as CVENT or Guidebook. For concerts look into options for canned water or see if there are options in the venue for folks to bring reusable water bottles in. Sustainability doesn't have to be a barrier, it often can bring creative ideas.