Here's how you can advance your career in Public Relations through networking events and conferences.

Un relacionista público debe estar al día tanto de la información relacionada a su cliente, su industria, la competencia y por supuesto, la industria de las relaciones públicas como tal.Los avances son tan rápidos y significativos que a veces nos pueden abrumar o nos podemos perder entre tanta información. Escoge fuentes confiables y siempre verifica la información antes de actuar.

Todos, relacionistas públicos o no, debemos dar de vuelta de lo mucho que recibimos y ser parte del cambio y la mejora de tantas causas. Pero de forma genuina y verdadera. Involucrarnos o al cliente en una causa solo por el hecho del free press, figurar y hacer relaciones, será un rotundo fracaso.

Volunteering at PR events not only enhances your visibility but also allows you to cultivate meaningful relationships within your industry. By actively engaging in roles such as event coordination or panel moderation, you demonstrate your commitment to the field, showcasing your skills in real-time. This proactive approach can lead to mentorship opportunities and collaborations that might not arise in traditional networking settings. For instance, a colleague of mine volunteered at a wastewater technology conference and ended up being mentored by a leading industry expert, which significantly accelerated her career trajectory. As she often says, "In PR, your network is your net worth."

This is what always gets forgotten. Events and conferences are a good opportunity to meet someone and get discovered; but one to one conversations AFTER the event is where deep connections and relationships are built.

As someone who loves using social media to keep in touch with friends around the world, I've learned that the same principles apply to building professional relationships. It’s not just about adding someone on LinkedIn after a conference; it’s about engaging meaningfully over time. I make it a point to comment on posts, share insights I've gained, and update my profile to reflect my growth. By treating these connections with the same care as my personal friendships, I’ve been able to maintain a dynamic online presence that keeps me connected with industry professionals and opens up new opportunities.

Advance your PR career by attending networking events and conferences. Build connections, learn from industry leaders, and stay updated on trends. Engage with peers to expand your professional circle. "Your network is your net worth."