You've mastered retail marketing strategies. How can you climb to the top ranks within the company?

1. Exhibit Exceptional Performance: Consistently deliver outstanding results in your current role. Demonstrate your ability to drive growth, solve problems, and exceed targets. 2. Build Strong Relationships: Network and build relationships with key stakeholders 3. Develop Strategic Skills: Enhance skills that align with the company's strategic goals. Focus on leadership, strategic thinking, and industry expertise to position yourself as a key asset. 4. Seek and Embrace Challenges: Volunteer for high-impact projects and roles that stretch your abilities. Successfully managing complex and visible projects can showcase your readiness for higher responsibilities. 5. Communicate Your Ambitions:

To ascend the career ladder, broaden your impact beyond the marketing silo. Collaborate with other departments, understanding their challenges and aligning marketing efforts to support their goals. Demonstrate leadership by offering solutions to cross-functional issues. Build strong relationships with key stakeholders, showcasing your contributions and the positive impact of your marketing strategies. This holistic approach positions you as a strategic asset to the organization.

One thing I found helpful is engaging with the other department for sharing experiences from different perspectives and if you have internal influence, meaning external acceptance and influence will be there

Based on my experience, to advance your career after learning retail marketing, you need to acquire a broader range of skills beyond just marketing. Develop expertise in leadership, finance, and overall business management. Showcase your ability to drive measurable business outcomes, such as revenue growth or enhanced customer retention, by taking on high-profile projects that align with the company's objectives. Enhance your professional profile by mentoring teams, networking with senior leaders, and staying current with industry trends. Proactively communicate your career goals and seek feedback to position yourself strategically for career advancement.

Cualquier profesional que quiera ascender en puestos de liderazgo dentro de la pirámide minorista, definitivamente debe ser proficiente en cabalgar la ola tecnológica y las nuevas tendencias que enriquecen y dan valor a la experiencia del cliente, tanto en ambientes offline como online. Este profesional debe materializar un portafolio de proyectos claramente estructurados, garantizando viabilidad técnica y a su vez potencializados mediante el ejercicio de un fuerte liderazgo propio, uno que lo habilite para la sustentación y venta de sus beneficios ante los stakeholders involucrados.

Meeting targets is essential, but surpassing them is exceptional. Analyze campaign performance to identify optimization opportunities. Be proactive in spotting trends and emerging markets. Consistently delivering outstanding results proves your strategic thinking and readiness for greater responsibilities. Remember, it's not just about reaching goals; it's about exceeding them and demonstrating your potential.

I will agree with exceeding target if the planning for campaign and setting target are made properly because in this case, exceeding target means real effort and catching real opportunities but if the target setting was not properly designed, so exceeding target means underestimating for the market,and the campaign,was at the first place

Innovation feels like it's something new, but it isn't. Everything is a remix. Think of Netflix. They're a new version of Blockbuster, just recontextualized for the time we live in now. Email is a new version of receiving the post in the mail. So when you're "innovating", you need to think of one thing you want to do it, and think of how you could be doing it cheaper, better, and faster. For example, instead of chasing a TV ad spot, you think about Connected TV by advertising on streaming services like Netflix: - Cheaper to buy an ad spot. - Better context of performance through analytics - Faster shipping of creative deliverables

Constant innovation is crucial for standing out in retail marketing and advancing to higher levels within a company. Here are some key strategies to consider: 1- Data Analysis 2- Customer Experience 3- Technology and Trends 4- Test and Learn 5- Cross-Department Collaboration 6- Ongoing Education With these practices, we will not only demonstrate innovation but also significantly contribute to your company's growth and success.

Commercial innovation is the most important domain in the retail marketing because it will generate ideas and more serving the customer at the end and the product marketing as well

Building an army of followers is the art of talent developing which is leading at the end to multiple copies of your way of performing but with the taste of each one. So, in stead of producing 8 hours only, you will produce hundreds of hours based on number of talents you are developing day over day

Almost nothing is as valuable as helping people put the pieces together in their mind. That's what effective communication is. What has helped me as a leader communicate effectively is speaking from the POV of that person and or use their lingo If you're speaking to a programmer, for example, you need to speak to them in a language they understand e.g. 1s and 0s, if then statements, conditionals, etc. The whole point is to be relatable, that not only works well for communication, but helps in getting the person to take the next steps.

To climb the retail marketing ladder, focus on driving measurable results: 1) Master data analytics to identify trends and optimize campaigns. 2) Build strong cross-functional relationships to align marketing with sales and operations. 3) Demonstrate strategic thinking by developing innovative campaigns that increase market share and profitability. 4) Prove leadership by mentoring junior team members and inspiring the department.

Don't just do seek feedback internally. Do it outside of as well, with your marketing strategies. Something that has accelerated my learning (and has led to me even creating a division dedicated to it) is operating from a place of what if, not what is. There are certain things that we know will work, but there are other things that we don't know that might work. They just need to be explored. Since marketing is communication + psychology, it pays well to play around with things that don't make sense, but work. It's important to note that there is an advantage to doing things differently: IT GETS YOU ATTENTION. Which, we know in this century is more valuable than oil. Test things and stick to what works, even if it doesn't make sense