You've collected numerous leads at a trade show. How can you ensure they don't slip through the cracks?
Trade shows are a goldmine for gathering potential client information, but the real challenge lies in effectively managing these leads post-event. Without a solid follow-up plan, these valuable contacts may simply vanish like a puff of smoke. To prevent this, you must be strategic in organizing, prioritizing, and nurturing these new connections to transform them into fruitful business relationships.