You're tasked with creating a strategic communications plan for your organization. What's the first step?
A strategic communications plan is a roadmap for achieving your organizational goals through effective and consistent messaging. It can help you align your internal and external stakeholders, increase your visibility and credibility, and measure your impact. But how do you start creating one?
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Understand your goals:Begin by aligning your communications with the organization's broader goals. This ensures every message pushes forward the overarching mission, creating a foundation for a targeted and effective strategy.
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Know your audience:Take the time to really get to know your stakeholders and target audiences—their needs, preferences, and concerns. Tailoring your approach to them can make all the difference in engaging effectively.