You're tackling a market research report. How do you effectively blend qualitative and quantitative data?
To craft an insightful market research report, harmonizing qualitative and quantitative data is key. Here's how to integrate both for a robust analysis:
- Use qualitative data to add context to numbers, explaining the 'why' behind the trends.
- Quantify qualitative observations when possible to lend weight and scale.
- Cross-validate findings across data types to ensure reliability and depth.
How do you ensure your market research is well-rounded and insightful?
You're tackling a market research report. How do you effectively blend qualitative and quantitative data?
To craft an insightful market research report, harmonizing qualitative and quantitative data is key. Here's how to integrate both for a robust analysis:
- Use qualitative data to add context to numbers, explaining the 'why' behind the trends.
- Quantify qualitative observations when possible to lend weight and scale.
- Cross-validate findings across data types to ensure reliability and depth.
How do you ensure your market research is well-rounded and insightful?
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