You're struggling to convince stakeholders of influencer marketing's worth. How can you win them over?
It's common to encounter skepticism when advocating for influencer marketing, especially if stakeholders are unfamiliar with the strategy's nuances. To win them over, you need to empathize with their concerns and provide clear explanations. They may worry about the return on investment (ROI), the difficulty of measuring campaign success, or the potential for brand misalignment. Your role is to assure them of influencer marketing's effectiveness through a well-articulated strategy that addresses these concerns head-on.