An approach I'd recommend is to work with an external brand strategist. This is because you want someone who can see and listen to all perspectives and be able to analyse them appropriately. We're working with people, and brands are long term, so you want to reach a solution that people will stick with and will serve for many years to come.

For an unconventional take, consider holding anonymous, sessions where stakeholders can propose their vision for the brand's future. This encourages fresh, unfiltered perspectives. You may also explore integrating feedback into real-time product testing or live social media polls. These foster a collaborative environment and shows your stakeholders that their input drives tangible, immediate change, fostering greater investment and alignment with the brand's direction.

Evolving your brand requires balancing stakeholder input with a clear, bold vision. Feedback is valuable, but trying to accommodate everyone dilutes the brand. Use research and date along with gathering stakeholder insights, but stay focused—your role is to lead, not to let others steer. In one global rebrand, a surprising challenge emerged: changes to business card titles, which impacted employees’ sense of identity. Acknowledging emotional drivers like this is key, but solutions must stay true to your brand’s core values. Engage stakeholders to foster alignment, but ultimately, clarity, empathy, and decisive leadership are what drive successful brand evolution.

When revamping your brand architecture, handling stakeholder feedback effectively is essential. In my experience, creating an open channel for dialogue is key. Early involvement from stakeholders helps ensure alignment and fosters a sense of ownership. Honestly speaking, it's important to listen deeply, even when feedback challenges your vision. Use feedback as a tool to refine and not derail your strategy. Create opportunities for iterative discussions and ensure everyone feels heard-this builds trust and fuels a more cohesive brand evolution. Remember, collaboration makes a brand stronger.

Sharing my experience in revamping brand architecture & how to handle stakeholder feedback effectively: Collect Feedback: Use surveys and direct conversations to gather useful insights. Make sure the feedback aligns with your project goals. Organise It: Sort the feedback, If multiple stakeholders raise concerns about a feature, grouping their feedback helps you focus on it and take action more effectively. Set Priorities: Focus on the feedback that will make the biggest difference to your project’s success. Take Action: Turn important feedback into clear, actionable steps. Show Progress: Let stakeholders know how their feedback was used to build trust. Keep Improving: Keep gathering and using feedback as the project grows and changes.