You're rebranding a well-established company. How do you ensure stakeholder expectations are met?
Rebranding a well-established company is a monumental task that involves more than just revamping logos or changing color schemes; it's about ensuring that the new brand identity resonates with stakeholders while maintaining the legacy and essence of the company. As you embark on this challenging journey, it's crucial to tread carefully, balancing innovation with tradition, and clarity with creativity. Your goal is to rejuvenate the brand without alienating loyal customers, employees, and investors who have been part of the company's growth and success.
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Christine AttiehStrategic Content Manager I E-commerce Specialist I Business Development I Strategic Digital Marketing
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Afroz AlamStrategic Product Leader | Senior PM at Bajaj Finserv | IIM-K MDP Graduate | 2M+ Views
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Shaheer AlamProduct Design, Branding Design, Experience Design | For brands and startups, I design experiential and interactive…