Reach out to preferred employer partners, military housing, university housing, the chamber of commerce, and local economic development groups. Get updates on where the people and companies may have housing gaps. Offer to host an event on-site at the community or onsite at the company or university. Keeping good relationships with major employers and influential people in the economy of the city will help direct your marketing efforts to the areas with greatest impact. I once had a mayor explain that there was a lack of student housing which in turn meant there would be a lack of housing in general for the city. That information helped direct marketing efforts that were most effective and efficient. Start building relationships early.

On the commercial side, contact your vendors to reduce services (e.g. vacancy credit from janitorial). Clean up the space so it is showable for potential tenants. Work with ownership on rental strategies. For example, expansion of neighboring tenant into vacant space and marketability of space (how unique is 30K RSF in this market?) Discuss with ownership/brokerage how to make the property more attractive to potential tenants. What features or amenities could be added to the property to attract commercial tenants?

To mitigate the financial impact of unexpected vacancies, here are key strategies you can implement: Review your rental pricing strategy: Adjusting your rent to be more competitive can help attract tenants faster, reducing the time the unit stays vacant. Increase marketing efforts: Leverage online listing platforms and local advertising to reach potential renters quickly and effectively. Consider short-term leasing options: Offering temporary rentals, pop-up events, or coworking spaces can generate revenue while you search for long-term tenants.