You're facing pushback on your digital strategy proposal. How can you win your boss over?
Crafting a digital strategy can be a challenging endeavor, especially when you're met with resistance from your boss. It's a common scenario: you've done your homework, outlined the benefits, and presented your vision for transforming the company digitally, but instead of an enthusiastic 'yes,' you're faced with skepticism. Winning over your boss requires more than just data and enthusiasm; it demands a strategic approach to address concerns and demonstrate the value of your proposal effectively.