You're facing a client resistant to change. How can you build a strong rapport with them?

One of the most impactful things I've discovered is the power of sharing my own story. As a coach, I help clients navigate career changes, discover their purpose, and redesign their lives. I know firsthand that the resistance they face can be overwhelming. By opening up about my own fears and struggles, I help them realize that what they're feeling is completely normal. It shows them that they’re not alone in their journey and that it’s possible to overcome those challenges, just like I and many of my other clients have. Being vulnerable not only strengthens our connection but also empowers them to embrace their own journeys.

When working with a resistant client, I focus on building trust by listening carefully to their concerns without judgment. I make sure to acknowledge their feelings and recognize their past achievements. I ask open-ended questions to better understand their motivations and I encourage them to explore new perspectives that align with their goals, helping them see how change could support their own path to success. My approach is consistent, patient, and centered on their journey.

Whenever I onboard a new client, I always build a good rapport with them. I asked about their personal life, family and all. We always have a good and soothing conversation at first. Also, I then ask how their business has been faring, their business goals, challenges and the area they want me to come in. I do run a background check on the business of my clients to inform them where they are getting it wrong in their business and how we can both work together to make it get better. Its best to rub a SWOT analysis on the coachee and the business concerned.. It makes the coaching work very easy.

To build a strong rapport with a change-resistant client, consider these three strategies: Understand their concerns: Take the time to listen and understand their perspective, showing empathy and creating a safe space for open communication. Tailor your approach: Adapt your coaching style to their needs and preferences, whether it's a gradual or assertive approach. Highlight benefits and manage expectations: Clearly communicate the positive outcomes of change while managing their expectations and providing support. These strategies help establish trust and receptiveness to change in resistant clients.

Es esencial empezar por escuchar activamente sus preocupaciones y comprender las razones detrás de su resistencia. Mostrar empatía y validar sus sentimientos ayuda a generar confianza. Luego, puedes enfocar el cambio desde una perspectiva de pequeñas mejoras incrementales, en lugar de grandes transformaciones, lo que reduce su ansiedad. Comunica los beneficios tangibles del cambio, utilizando ejemplos concretos o casos de éxito para ilustrar cómo puede mejorar su situación. Mantén una comunicación clara y abierta, siendo paciente y adaptando tu enfoque a su ritmo. De esta manera, poco a poco, puedes generar apertura hacia nuevas ideas y construir una relación basada en confianza y colaboración.