You're faced with a client fixated on organic or paid social media. How do you navigate their narrow focus?

When it comes to organic content, you should view it as a marathon, not a sprint. Organic social media is about gradually building trust and relationships with your audience over time. It allows your audience to get to know you, relate to you, and trust you. By laying this foundation, your sales campaigns will have a stronger impact when they launch. The results of a campaign reflect not only its immediate effectiveness but also the cumulative effect of your long-term organic efforts. This steady, consistent approach is key to achieving sustainable success.

Navigating a client fixated on either organic or paid social media requires a balanced approach. Highlight that organic social media builds genuine relationships and brand loyalty through consistent, value-driven content, enhancing trust and community. However, emphasize that paid social media complements organic efforts by driving targeted traffic and achieving quicker, measurable results. Integrating both strategies ensures a comprehensive approach, combining long-term brand building with immediate impact. Key Points: Organic social media builds trust and community. Paid social media delivers targeted, measurable results.

Defina suas metas junto ao cliente levando em consideração as diferenças entre a utilização das mídias sociais de forma orgânica e paga. Para utilizar as mídias pagas, é importante ter uma boa definição de segmentação do público que se quer atingir, definir verba, métricas, produção de conteúdo e etc. Para as mídias orgânicas, se o perfil já estiver ativo, é provável que você já tenha uma estratégia de conteúdos e mensuração focada em um público que, de forma espontânea, já tem interesse em sua marca ou no tipo de produto/serviço que você oferece. Definindo as metas, é possível entender por onde começar e qual estratégia é a mais indicada para cada momento.

Pour gérer une crise sur les médias sociaux, commencez par évaluer son étendue et son impact. Identifiez les plateformes où les discussions sur votre marque sont les plus intenses. La crise se limite-t-elle à une seule plateforme ou s’étend-elle à plusieurs ? En vous concentrant sur les zones les plus actives, vous pouvez diriger vos efforts là où votre réponse sera la plus efficace. Évitez de vous attarder sur les plateformes avec peu d’activité et ciblez celles où votre intervention peut vraiment changer la donne.

Paid social media provides precise targeting and quick visibility, helping achieve immediate results and reach new audiences efficiently. It enhances the effectiveness of organic efforts, especially for short-term goals and time-sensitive promotions. By highlighting how paid social media can amplify organic efforts, and vice versa, you can guide your client to a balanced, strategic approach.

La combinaison des médias sociaux organiques et payants peut transformer la stratégie numérique de votre client. Les efforts organiques établissent un engagement authentique, tandis que les campagnes payantes amplifient cette base pour maximiser la visibilité et les résultats. Une approche intégrée assure un message cohérent sur toutes les plateformes, renforçant ainsi l'impact global de leur présence sur les médias sociaux.

Eu explicaria a importância de ambas as abordagens e apresentar casos de sucesso. Tráfego orgânico é excelente para construir relacionamentos autênticos e leais a longo prazo, enquanto o tráfego pago oferece resultados imediatos e segmentação precisa para alcançar um público maior.

Il est essentiel de comprendre les préoccupations de votre client sur le choix entre stratégies organiques et payantes. Leurs contraintes budgétaires ou expériences passées peuvent influencer leur point de vue. En écoutant leurs inquiétudes et en les prenant en compte, vous pouvez instaurer la confiance et ouvrir la voie à une approche plus diversifiée. L’objectif est de trouver un équilibre qui correspond à leurs objectifs et ressources tout en montrant comment une stratégie combinée peut améliorer les résultats.

Every client have their expectations. While clients know what they want as per paid social or organic its the social media managers Job to do a research help the client's know which will bring a better result. Navigating will be easy this way. But the client will have to see the benefits and be convinced to want to move in that direction.

Pour élargir la vision de votre client vers une stratégie plus complète, commencez par des étapes petites et mesurables. Intégrez des éléments de la méthode moins favorisée, qu’elle soit organique ou payante, dans leur stratégie actuelle et suivez les performances. En utilisant une approche basée sur les données, vous pourrez démontrer les avantages concrets au fil du temps, soutenant ainsi une stratégie de médias sociaux plus équilibrée.

When a client is fixated on either organic or paid social media, guide them towards a balanced approach. Start by understanding their goals and concerns with each method. Highlight how organic strategies build long-term engagement and trust, while paid media accelerates reach and targeted results. Share case studies or data showing the benefits of integrating both. Propose a blended strategy that leverages the strengths of each, aligning with their objectives. By demonstrating how a combined approach can maximize impact, you’ll help them see the value in a well-rounded social media strategy.