Your team is divided on research findings. How do you navigate conflicting interpretations?
When conducting market research, you might find your team at a crossroads with varied interpretations of the data. It's a common scenario, but it can be a significant hurdle to overcome. Diverse perspectives are valuable, yet they can lead to confusion if not managed correctly. Navigating through conflicting interpretations requires a structured approach, ensuring that all voices are heard and the most accurate conclusions are drawn.