"When you are CSR professional think like stakeholder and when you are stakeholder think like CSR professional." This is common problem in CSR and one common reason is not involving stakeholders in CSR planning. It often happens that important stakeholders are not involved in CSR planning, designing and communication. It creates gap in understanding, communication and resolving issues. If they are valued, given importantance and involved in every process from starting, i believe there will be no issue of questioning of one's intention on CSR or anyother work.

We’ve been running CSR programs for over a decade. It’s important to agree on key performance indicators (KPIs) and a process to check them to make sure everyone is on the same page before the execution begins That’s why our on-ground implementation is closely integrated tech-based verification and real-time updates through simple dashboards. This approach ensures that everyone has the same information, receives timely updates, and reduces subjectivity.

When a stakeholder questions your CSR efforts, start by acknowledging their concerns and providing clear context around your current initiatives. Outline future plans and set measurable goals to show commitment to continuous improvement. Foster collaboration by inviting their input, creating a sense of co-ownership in shaping solutions. Maintain transparent and objective communication, addressing challenges honestly. Be willing to adapt your strategies based on their feedback, and follow up regularly to build trust and long-term relationships. This approach reassures stakeholders and ensures that CSR efforts remain relevant, impactful, and well-received.

One thing I found helpful before replying to any concern related to the stakeholders, I should first review the situation on the ground by visit the CBO and get all the information, then I need the be ready for the questions by make data analysis and record reports.