Your creative team is stifled by brand guidelines. How can you inspire innovation within those boundaries?
Brand guidelines are essential for maintaining a consistent identity, but they can sometimes feel like a straightjacket to a creative team eager to innovate. You're tasked with the challenge of keeping your brand's integrity while also fostering an environment where creativity can flourish. This balancing act is not easy, but with the right approach, you can inspire your team to think outside the box, even within the confines of your brand's established guidelines.