Your client's story is in demand by a journalist. How do you handle the request for exclusive access?
When a journalist requests exclusive access to your client's story, it's a pivotal moment that can shape public perception and brand narrative. As a public relations professional, you have the responsibility to navigate this request carefully, balancing the need for widespread coverage with the benefits of a deep, focused story. The way you handle this situation can significantly impact your client's reputation and the success of their PR campaign. With the right approach, you can leverage this opportunity to build strong media relationships and position your client favorably in the public eye.
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Dr. Sarvesh TiwariChairman Public Relations Society| Founder at PR Professionals| Crisis Communication| Public Affairs| Govt…
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Grant WinterWriter, Producer, Crisis Consultant
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Azadeh WilliamsAward-Winning B2B Tech PR + Marketing Leader, AZK Media | Executive Board, Global AI Ethics Institute | Former…