Your client wants to stray from brand guidelines. How do you ensure brand consistency and loyalty?
When a client expresses the desire to deviate from established brand guidelines, it poses a significant challenge for maintaining brand consistency and loyalty. Brand guidelines are the playbook for how a brand presents itself to the world, encompassing everything from logo usage to tone of voice. They are the cornerstone of brand identity, ensuring that no matter where the brand appears, it is instantly recognizable and resonates with its audience. When these guidelines are altered or ignored, it can lead to a fragmented brand image that confuses customers and dilutes brand equity. Your role is to navigate this delicate situation, balancing the client's aspirations with the need to maintain a cohesive brand identity.
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Ana JunejaIntellectual Property Attorney • Serving All 50 States
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Brenda Della Casa - MurrayGlobal Content & Digital Strategy Leader | UK Global Talent Status | Head of Content at WorkBuzz | Journalist, Author…
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Alya AlkhathlanMarketing | Events | PR | Brand Management | Brand Consulting | Branding | Strategy | Creative ideas | Creative Content…