Your brand's identity isn't connecting with your audience. How can you turn things around?

1. Revitalize your brand identity by conducting audience research to understand their needs and preferences. 2. Refine your messaging to align with their values, and refresh visuals to be more relatable. 3. Engage directly with your audience through social media and feedback channels. 4. Consistently deliver on your brand promise to rebuild trust and connection.

Begin by having an internal engagement on your brand core. Which includes your purpose, your vision and mission. Your brand core shouldn’t be generic, it should reflect the deep seated aspiration of your internal stakeholders

Knowing your audience is like embarking on a wilderness adventure with a seasoned scout leader - you need survival skills to navigate their needs and desires! To thrive, you must become a master tracker, uncovering the hidden trails of their passions, values, and pain points. Gather 'intel' through feedback, social media reconnaissance, and customer data analysis. This intel will reveal the gaps between your brand's identity and their expectations, allowing you to recalibrate your strategy and forge a path that resonates with your audience. By doing so, you'll become the ultimate guide, leading your brand to success and fostering a loyal tribe of enthusiasts.

If your brand's identity isn't connecting, start by understanding your audience better. Dive into their needs, preferences, and pain points. This insight can help you reshape your brand's identity to resonate more deeply. By aligning your brand with what truly matters to your audience, you can rebuild a stronger, more meaningful connection.

Consumer research should both be qualitative and quantitative. Employing these dynamics helps you to understand your customers which leads to developing the product and service that meet their expectations

Brand identity must connect with situational positioning of the target market. Henceforth, touch points always prioritize to build the brand connect as these are first interaction points where a brand starts its engagement with its audience. Therefore, connecting touch points with a brand story is one of the most crucial steps to enhance brand connect with the targeted community.

To be successful with engagement. Brands must prioritize on creating an experience replicated on all brand touch-points. The better the brand touch point, the better engagement

Messages are always a critical tactical activity for brand connect as it tells the story of the brand identity that the audience used to connect with their needs. Hence, messages must connect with its audience through its forms and media. Most non-engaging brands make the mistake that they do not consider competitors messages though the competitors are well established in their position in the same audience segment that leads to isolating their brand identity in the market. Henceforth, curation of messaging with considering competitors is crucial to establish brand reconnect.