Key stakeholders clash over rebranding vision. How will you unify their diverging perspectives?
When a brand faces the challenge of rebranding, it's not just about changing logos or color palettes; it's a strategic pivot that requires the alignment of various stakeholders. Each stakeholder brings a unique perspective, often leading to clashes over the vision for the rebrand. Your task is to harmonize these differing viewpoints to ensure a cohesive and successful brand transformation. Understanding the concerns and motivations of each party is critical, as is finding common ground and a shared vision that resonates with all involved.
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Sergei SheininMarketing Executive | Brand Strategist with Proven Success Across International Markets | Spirits Industry Expert I…
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Aryan NayakMarket Research Intern@University of Cambridge|Aunua Global|IIT Bombay|Grant Thornton|International MUN| International…
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Rina Barreto ShankarFounder @Cheree Tree Concepts - Brand & Business Growth Agency I Brand Growth Consultant I Personal Brand Coach helping…