An influencer misses posting deadlines. How do you salvage your brand's reputation?

1 Assess Impact

Before you react, take a moment to evaluate the situation. How critical were these posts to your marketing campaign? If the missed deadlines have caused a significant disruption, you'll need to address it promptly. Communicate with your influencer to understand the reasons behind the delay and assess whether it's a one-time issue or a symptom of a larger problem. This will help you decide on the most appropriate course of action, be it giving the influencer a second chance or starting damage control for your brand.

4 Offer Value

In the wake of missed deadlines, offering something of value can help mitigate any negative feelings towards your brand. Consider launching a special promotion or exclusive content that aligns with the original campaign's intent. This not only appeases disappointed followers but also re-engages them with your brand. It's a gesture that shows you're proactive and committed to providing a positive experience, despite unforeseen challenges.

5 Build Relationships

Building strong relationships with multiple influencers can safeguard your brand against similar issues in the future. It's essential to vet influencers thoroughly, ensuring they align with your brand's values and have a track record of reliability. Cultivate these relationships by maintaining regular communication and providing clear expectations. This network of trusted influencers becomes a valuable asset, offering stability and flexibility in your marketing efforts.

6 Learn and Adapt

Finally, use this experience as a learning opportunity. Analyze what went wrong and how you responded to prevent similar situations from occurring. Maybe you need to tighten your influencer contracts or improve your contingency planning. Whatever the lesson, adapting your processes and policies will strengthen your brand management skills and prepare you for future challenges, helping you maintain a strong and resilient brand reputation.