How do you engage stakeholders using social media?
Social media is not only a powerful tool for marketing and communication, but also a valuable channel for engaging stakeholders in your corporate sustainability efforts. Stakeholders are any individuals or groups that have an interest or influence on your business, such as customers, employees, investors, suppliers, regulators, and communities. By using social media strategically, you can build trust, transparency, and dialogue with your stakeholders, and gain insights, feedback, and support for your sustainability initiatives. In this article, we will share some tips on how to engage stakeholders using social media, and some examples of best practices from leading companies.