Discover how to offer exceptional remote consulting services to trade show clients with effective strategies for communication, training, and support.

Communication is your best friend when planning an event - regardless of size or venue. This is the perfect opportunity to align with Sales, CRO, Customers, Partners and Prospects. No better opportunity to work cross-functionally internally. 1) Proactively schedule time with the CRO and VP of Sales to ensure alignment and get buy-off on the Communication Plan. 2) Review the plan and the ICPs involved bumped against ABM. 3) Ask to be included in the weekly forecast call and walk though the initiatives on deck. You want them to be engaged. 4) Create an Event Guide and review it with those supporting the event. 5) Leverage the calendar! Block time.

Last updated on Aug 5, 2024

Here's how you can effectively offer consulting services remotely to trade show clients.

In today's digital age, offering consulting services remotely has become not just a possibility, but a necessity for many trade show professionals. Embracing this shift can expand your reach and provide flexibility to your clients. Whether you're guiding them through booth design, marketing strategies, or sales training, remote consulting can be just as effective as in-person meetings. With the right approach and tools, you can deliver exceptional value to trade show clients from anywhere in the world.

1 Virtual Tools

To provide top-notch consulting services remotely, you must utilize the right virtual tools. Video conferencing platforms are essential for face-to-face interaction, allowing you to maintain a personal connection with your clients. Project management software can help keep track of tasks and deadlines, ensuring that trade show preparations progress smoothly. Additionally, cloud-based collaboration tools enable real-time sharing and editing of documents, designs, and plans, fostering an environment of teamwork and efficiency despite the physical distance.

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Victor Berthon

CDDO - Sommet de l'élevage | Comptoir des éleveurs | Événement et communauté européenne de l'élevage et de l'agriculture 🐮
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Offering remote consulting services to trade show clients effectively involves a strategic approach. Start by leveraging digital tools like video conferencing and project management software to maintain seamless communication and collaboration. Establish clear, regular communication channels to keep clients informed and engaged. Develop detailed, customized plans that address specific client needs and goals. Use data analytics to provide insights and measure success. Offering virtual training sessions and workshops can enhance client skills and knowledge. Building a strong online presence through social media and a professional website will attract and retain clients.

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Mitushi Gupta

Top Branding Voice I Marketing Manager @AGL Bathware I PPO- Roca India | Nestle I Brand Management Content Creator
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Effectively offering consulting services remotely to trade show clients requires leveraging digital tools and clear communication. Start by understanding client goals and challenges through virtual meetings and detailed briefs. Use video conferencing for interactive discussions and presentations to ensure clarity and engagement. Provide tailored recommendations and strategies using collaborative platforms for sharing documents and plans. Maintain regular communication and follow-ups to address client concerns promptly. Finally, offer virtual training sessions or webinars to support clients in implementing recommended strategies effectively. This approach ensures a seamless and productive consulting experience despite physical distance.

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2 Communication Plan

Establishing a clear communication plan is critical when consulting remotely. Decide on regular check-in times that suit both you and your clients' schedules to discuss progress and address any concerns. Use a mix of communication methods like emails for updates, instant messaging for quick questions, and video calls for more in-depth discussions. Ensuring that both parties are on the same page will minimize misunderstandings and keep the trade show preparation process on track.

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Kim R.

High-performance leader driving marketing programs globally through innovative campaigns, tightly executed field, events (Ignite, BlackHat, RSA, HIMSS, AWS) and channel marketing.
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Communication is your best friend when planning an event - regardless of size or venue. This is the perfect opportunity to align with Sales, CRO, Customers, Partners and Prospects. No better opportunity to work cross-functionally internally. 1) Proactively schedule time with the CRO and VP of Sales to ensure alignment and get buy-off on the Communication Plan. 2) Review the plan and the ICPs involved bumped against ABM. 3) Ask to be included in the weekly forecast call and walk though the initiatives on deck. You want them to be engaged. 4) Create an Event Guide and review it with those supporting the event. 5) Leverage the calendar! Block time.

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3 Remote Training

Training staff is a key component of trade show success. Fortunately, remote training can be just as effective as in-person sessions. Develop comprehensive training materials that can be accessed online, such as video tutorials, webinars, and digital manuals. Interactive virtual workshops can also be a dynamic way to engage participants. By leveraging these resources, you can prepare your clients' teams to excel on the trade show floor, wherever you are.

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4 Showcase Success

To build trust and showcase your expertise, it's important to present case studies and examples of successful trade shows you've consulted on in the past. Create a digital portfolio that highlights key achievements and testimonials from satisfied clients. Sharing these success stories during virtual meetings can give potential clients confidence in your remote consulting capabilities and the outcomes they can expect.

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5 Adaptability Strategies

The unpredictable nature of trade shows means that adaptability is crucial. Teach your clients how to pivot strategies quickly if something doesn't go as planned, even when you're not physically present. Offer guidance on how to leverage digital tools to gather real-time data and feedback during the show, which can inform immediate adjustments to tactics or presentations. This proactive approach ensures that your clients feel supported and capable of handling any challenges that arise.

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Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale
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Be flexible with your consulting approach. Adjust strategies based on client feedback and evolving needs to ensure ongoing relevance.

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Stan Kruss

Exhibit Stands Proven to Win Customers. | CEO at Expo Centric | I built Australia's leading exhibition stand company from 15 years of industry excellence. | Immerse your customers with experiential trade shows.
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Effectively offering consulting services remotely to trade show clients involves leveraging digital tools and maintaining clear communication. Use video conferencing platforms like Zoom or Microsoft Teams to conduct virtual meetings and consultations. Share presentations and documents through screen sharing or collaboration tools like Google Drive or Dropbox. Ensure you have a reliable internet connection and a professional setup to create a positive impression. Follow up with detailed emails summarizing the discussion and next steps. Regular check-ins and ongoing support through email or messaging apps can help maintain strong client relationships and ensure successful consulting outcomes.

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6 Continuous Support

Finally, remote consulting should include offering continuous support throughout the trade show process. Make yourself available for last-minute questions or emergency advice. This might involve setting aside specific hours for on-call support or providing detailed follow-up reports after each consultation session. Such dedication will reinforce the value of your remote consulting services and help build long-lasting client relationships.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can effectively offer consulting services remotely to trade show clients.

1

2

3

4

5

6

7

1 Virtual Tools

2 Communication Plan

3 Remote Training

4 Showcase Success

5 Adaptability Strategies

6 Continuous Support

7 Here’s what else to consider

Trade Shows

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Here's how you can effectively offer consulting services remotely to trade show clients.

1

2

3

4

5

6

7

1 Virtual Tools

2 Communication Plan

3 Remote Training

4 Showcase Success

5 Adaptability Strategies

6 Continuous Support

7 Here’s what else to consider

Trade Shows

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