In my view, even the word "partner" for NGOs is frequently used in CSR space however Often, the funders undermine the importance of treating NGOs as equal partners for execution of projects for meeting corporate own goals. I have noted that many corporate treat NGOs or Implementing Agencies as vendors or suppliers. If you treat a partner in creating social impact as vendor or an outsider than expecting them to own your CSR project is not realistic. Best way to avoid conflicting priorities and pave way for a seamless collaboration is to treat NGOs as CO-CREATERs, extending hands in meeting your Organizational priorities. Once this is done than ownership, accountability, transparency and sharing responsibility automatically comes in.

I totally agree Amit. The collaboration with CSR initiatives demands a competitive strategic partner that has shared-vision and is ready to co-create social impact. Thus, seeking for a partner who can provide a synergetic value in realization of the vision. At the same time shared and integrated value at a deeper level needs to be understood.

Navigating conflicting priorities can be a significant challenge. Clear, shared goals are imp, saving time, energy, and resources while fostering strong relationships while vague objectives can lead to misinterpretations, misalignment, and ultimately, a deviation. Open comm & regular dialogue are crucial for understanding the rationale behind flexibility/ adaptability, ensuring project stays relevant to the evolving needs/ unforeseen field incidents. A collaborative approach that considers NGOs perspectives is essential for achieving the desired impact. Conflicting priorities must be proactively addressed & managed through prioritization and the pursuit of creative solutions that benefit both parties and contribute to the project's success