If you use a specific marketing automation or CRM platform to manage your leads, you might be able to integrate your Lead Gen Forms with your marketing automation or CRM provider. This integration allows you to automatically leverage the platforms…

Data Integrations allow advertisers to create audience segments on LinkedIn with contact information sent from contact management platforms such as Marketo, Eloqua, LiveRamp, and Acxiom. In Q1 2018, LinkedIn is migrating our existing data…

Third-party tracking allows you to measure advertising performance by adding your tag to your LinkedIn ad creatives. Note: We support Moat and Google Marketing Platform (formerly Google DoubleClick) tracking and attribution for Text Ads, Dynamic Ads…

To use certain LinkedIn features like website audiences or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages. To use a tag management partner to install and manage your Insight Tag, you'll need your…

Connect a marketing partner with Campaign Manager to create third-party audience segments with Matched Audiences. You can select from your third-party audiences when defining a campaign’s audience. When you integrate an audience from a marketing…

Depending on how you've set up your campaign and are tracking your results, there are a variety of reasons why your metrics may not match. Below are the main reasons why you could be seeing a difference between clicks shown in LinkedIn Campaign…

Integrate with one of our marketing partners for lead generation to help manage the registrants from your LinkedIn Event.  We currently support marketing integrations for the Events Registration Form with Zapier. Zapier is a tool that connects…

Sponsored Content Partners use LinkedIn's API to integrate Sponsored Content campaign management functionality into their own ad management platforms. Partner platforms can provide advertisers with additional tools and features to help them manage…

Third-party tracking allows you to measure and verify your LinkedIn ad performance through third-party tracking vendors. We support tracking and attribution for Sponsored Content, Dynamic spotlight ads, and text ads with Campaign Manager in Google…

Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features…

Campaign Manager uses a server-to-server integration with DCM (DoubleClick) to achieve greater accuracy. Instead of firing a pixel to track clicks or impressions, LinkedIn extracts account information from DCM Clicks tags and pushes data directly…

If you edit your Lead Gen forms while in draft status, you must make changes to account, form, and field settings in your marketing automation or CRM platform to ensure new test leads sync successfully. Each CRM requires different actions to re-sync…