You can duplicate ads in Classic campaigns to create variations of your ads or to quickly reuse your existing ads in other campaigns.
Depending on your needs, you can duplicate ads while creating or editing a campaign or you can duplicate ads to add them to existing campaigns. For example:
- If you need to create multiple ad variations within the same campaign, you can duplicate an ad to quickly make small changes.
- If you have high-performing ads that you would like to add to other new or existing campaigns, you can duplicate them to quickly add them to other campaigns.
There are some limitations to duplicating ads. You can't duplicate:
- A post that's sponsored from a LinkedIn Page.
- A document ad when used in a campaign with the website visits, website conversions, or lead generation objectives.
Important to know
You can’t duplicate an ad within the same campaign if the campaign’s status is completed, archived, or canceled.
To duplicate an ad within the same campaign:
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Go to the Ads in this campaign page in Campaign Manager.
- New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings.
- Existing campaign - To duplicate ads within an existing campaign, you can edit the campaign to go to the Ads in this campaign page.
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On the Ads in this campaign page, click the
More icon to the right of the ad status and select Duplicate. -
Name the new ad and edit the ad's fields, including the destination URL, featured image or video, and more.
- If you included URL parameters in the destination URL for third-party tracking, you might need to update the URL with new parameters if you'd like to track the newly duplicated ad separately.
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Click Save ad in the lower-right corner.
Here's a tip
When you use Browse Existing Content to select the same ad in more than one campaign, that ad isn’t duplicated.
Important to know
- You can only duplicate ads into other campaigns if the campaign objective and ad format match.
- Dynamic ads can only be duplicated, while sponsored Page posts can only be reused.
To duplicate ads into other new or existing campaigns:
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Go to your ad account in Campaign Manager.
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Click Advertise on the left menu.
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Select the correct campaign group and campaign.
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From the Ads tab, select the checkboxes to the left of the ads you’d like to duplicate and click the Duplicate button at the top of the page.
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Optional: If you need to change the destination account, click the
Cancel icon and select the correct ad account. -
Search for the destination campaign group using the text box provided. You can search by name or campaign group ID.
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Select a destination campaign:
- Existing campaign - Search for the destination campaign using the text box provided. You can search by name or campaign group ID.
- New campaign - Click Create campaign and enter the name of your new campaign in the text box provided.
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Select Duplicate ad or Reuse ad for each ad.
- Duplicate the ad if you need to make changes to the ad and don’t want the existing ad to be changed as well.
- Reuse the ad if no ad changes are needed or if any change to the ad should apply across campaigns.
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Click the Duplicate button.
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Optional: Edit the new ad if you need to make changes, such as changing URL tracking parameters.
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Optional: If you’re creating a new campaign, you can edit your campaign to add your campaign settings, such as your target audience, bid and budget, and conversion tracking.
Related tasks
Learn more