Data Integrations allow advertisers to create audience segments on LinkedIn with contact information sent from contact management platforms such as Marketo, Eloqua, LiveRamp, and Acxiom.
In Q1 2018, LinkedIn is migrating our existing data integration APIs. This change will allow us to improve the functionality and experience of our APIs, enable more partners and customers at scale to use our APIs, and enhance security by moving to an industry standard OAuth.
If you are leveraging LinkedIn's Matched Audience data integration with Acxiom, LiveRamp, Eloqua, or Marketo, you will have to reauthenticate the integration in your contact management platform by March 30th. If the integration is not reauthenticated by March 30th, audience segments will not update in LinkedIn's Campaign Manager tool and no new audiences can be created until reauthentication occurs.
How to reauthenticate
Below are steps you can take to reauthenticate depending on your data integration partner.
If you have detailed questions on how to reauthenticate please contact your account manager at Marketo, Eloqua, or Acxiom/LiveRamp.
| Partner | Documentation | When customers can reauthenticate |
|---|---|---|
| Acxiom/Liveramp | LiveRamp 1st party data guide Acxiom 3rd party data guide | February 9, 2018 |
| Oracle Eloqua | Topliners link (accessible by Oracle customers only) PDF link | February 16, 2018 |
| Marketo | Add LinkedIn as a Launchpoint service | March 2, 2018 |
Learn more about LinkedIn Matched Audiences.