You can duplicate ads in Classic campaigns to create variations of your ads or to quickly reuse your existing ads in other campaigns.
Depending on your needs, you can duplicate ads while creating or editing a campaign or you can duplicate ads to add them to existing campaigns. For example:
- If you need to create multiple ad variations within the same campaign, you can duplicate an ad to quickly make small changes.
- If you have high-performing ads that you would like to add to other existing campaigns, you can duplicate them to quickly add them to other campaigns.
There are some limitations to duplicating ads. You can't duplicate:
- A post that's sponsored from a LinkedIn Page.
- A document ad when used in a campaign with the website visits, website conversions, or lead generation objectives.
Important to know
You can’t duplicate an ad within the same campaign if the campaign’s status is completed, archived, or canceled.
To duplicate an ad within the same campaign:
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Go to the Ads in this campaign page in Campaign Manager.
- New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings.
- Existing campaign - To duplicate ads within an existing campaign, you can edit the campaign to go to the Ads in this campaign page.
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On the Ads in this campaign page, click the
More icon to the right of the ad status and select Duplicate. -
Name the new ad and edit the ad's fields, including the destination URL, featured image or video, and more.
- If you included URL parameters in the destination URL for third-party tracking, you might need to update the URL with new parameters if you'd like to track the newly duplicated ad separately.
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Click Next step in the lower-right corner.
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Click Create.
Here's a tip
When you use Browse Existing Content to select the same ad in more than one campaign, that ad isn’t duplicated.
Important to know
- You can only duplicate ads into other campaigns if the campaign objective and ad format match.
- Dynamic ads can only be duplicated, while sponsored Page posts can only be reused.
To duplicate ads into other existing campaigns:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Select the correct campaign group and campaign.
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Search for the destination campaign using the text box provided. You can search by name or campaign ID.
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Search for the destination campaign using the text box provided. You can search by name or campaign ID.
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Select Duplicate ad or Reuse ad.
- Duplicate the ad if you need to make changes to the ad and don’t want the existing ad to be changed as well.
- Reuse the ad if no ad changes are needed or if any change to the ad should apply across campaigns.
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Click the Duplicate button.
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Edit the new ad if you need to make changes, such as changing URL tracking parameters.
Related tasks
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