When you create a Classic campaign in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your campaign spending. You must have account manager or campaign manager permissions on the account to manage these campaign settings.
Some considerations to keep in mind:
- You can only set a campaign-level budget, schedule, and bidding strategy when Dynamic Group Budget is not enabled for your campaign group.
- Default daily budget is only available for USD and EUR currencies at this time.
- Default daily budget is available at the campaign level only. Dynamic Group Budget doesn't support default daily budget as it optimizes the budget for a campaign group, rather than an individual campaign.
- If you have cost cap or manual bidding selected at the campaign group level, you can edit the bid amount at the campaign level.
Important to know
• When you create an Accelerate campaign, you can also set your budget, schedule, and bid. Learn more about editing the budget, schedule, and bid for Accelerate campaigns.
Prerequisite
- You are creating or editing a Classic campaign for a new or existing campaign group that does not have Dynamic Group Budget enabled.
To set your budget, schedule, and bid:
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Go to the Budget & schedule section of your Classic campaign setup for new or existing campaigns.
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From the Budget dropdown, select your preferred budget option (daily, lifetime, or both a daily and lifetime) and enter your budget amount.
- Campaign Manager automatically recommends a default daily budget for new ad campaigns. It is important to note that your actual daily spent might vary.
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Under Schedule, select your preferred campaign schedule option and enter the required dates in the date fields.
Important to know
LinkedIn recommends that advertisers don’t change the start date of a campaign to within 24 hours of the current campaign schedule, as campaign updates might not be fully implemented in time. Advertisers might be charged between the old and new campaign start dates if the start date is changed to 24 hours or more beyond the current campaign schedule. -
Under Bidding, review your Optimization goal. Campaign Manager automatically recommends an optimization goal aligned with your campaign objective.
- Click Change to select a different optimization goal. You can't change the optimization goal for Sponsored Messaging ad formats.
- Note: For lead generation campaigns that meet the qualified leads requirements, the optimization goal defaults to qualified leads and the bidding strategy is maximum delivery. You can change the optimization goal, but it’s recommended that you select qualified leads to ensure your ads are delivered to members who are most likely to convert.
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Review your Bidding strategy. Campaign Manager automatically selects a bidding strategy aligned with your campaign objective.
- Enter your cost cap or bid amount for cost cap or manual bidding strategies.
- If using manual bidding, you have the option to select accelerated delivery to maximize reach and delivery during a live event as it works to deliver your campaign budget to your target audience as quickly as possible. Accelerated delivery is only available for Classic ad campaigns with website visits and engagement campaign objectives using the Sponsored Content event ad format, manual bidding strategy, and lifetime budget.
Important to know
• Accelerated delivery is currently being tested, and we’re gradually making it available, so you might not have access to it at this time.
• A continuous schedule is the only schedule option when you choose Set both a daily and lifetime budget as your budget option.
• Your campaign will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your campaign will end at 11:59 PM UTC on your end date. If you schedule your campaign to start later, your campaign will begin running at 12:01 AM UTC on your start date. If you schedule an end date, your campaign will end at midnight UTC on your end date.
• A continuous schedule is the only schedule option when you choose Set both a daily and lifetime budget as your budget option.
• Your campaign will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your campaign will end at 11:59 PM UTC on your end date. If you schedule your campaign to start later, your campaign will begin running at 12:01 AM UTC on your start date. If you schedule an end date, your campaign will end at midnight UTC on your end date.
Learn more