Dynamic Ads – Overview
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With follower ads, you can promote your LinkedIn Page to increase your followers. Each member only sees their personalized information, not other members. Members can also opt out of allowing their profile information to be used to personalize ads.
Before creating a follower ad, create a new campaign and select brand awareness or engagement as the objective. You can also create new ads for an existing follower ad campaign by editing your ads.
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When members click on your spotlight ads, they’ll instantly go to your website or landing page. These dynamic ads may be seen on desktop devices and are tailored to each member based on their own LinkedIn profile data, like profile photo, company name, or job title.Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic Ads advertising preferences.
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Dynamic ads are personalized ads that are tailored to each member based on their LinkedIn profile data.Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads.Learn about the advertising specifications required for Dynamic ads, which are available in these formats:To further personalize your dynamic ads to members, learn how to create LinkedIn ads with macros.
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Follower ads encourage members to follow your LinkedIn or Showcase Page on desktop. These ads are tailored to each member as they feature their profile photo next to your company’s logo, plus their first name and your company name in the ad copy.
Follower ads support the top and middle levels of funnel marketing. This ad format may be used in these objective-based advertising options:-
Brand awareness
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Engagement
A follow button is automatically added to any ad campaigns with Engagement as the objective. For existing followers, you can select the call-to-action you would like members to see on the ad.
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When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.