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COMMUNITY

GROWING IT BACK

Thriving people come together to create thriving communities, and vice versa—which is why giving back is part of our core mission. We’re committed to finding fresh, innovative ways to serve our community: by making sustainable smoothies and juices, giving more people access to healthy food, and replanting the earth so it continues to thrive for future generations.

THE FRUIT TREE PLANTING FOUNDATION

PLANTING
OUR FUTURE

We rely on the fruits of the earth to create our plant-based menu—so it’s only fair that we do our part to grow it back.

We work with The Fruit Tree Planting Foundation to replant açaí, pitaya, and avocado trees to help keep our planet sprouting. In March 2018, our team traveled to Brazil to plant 2,000 fruit trees around the area of Mococa. These new tropical fruit trees will help bolster sustainability and promote environmental integrity in one of the world’s most diverse and incredible ecosystems.

When our planet flourishes, those following in our footsteps will reap the rewards—and feel encouraged to continue the work that keeps our earth growing.

Harlem Grown

HELPING COMMUNITIES TAKE ROOT

We prioritize giving back to the local community by planting the seeds that foster growth, connection, and nourishment.

We’re proud to partner with Harlem Grown, a local non-profit that inspires children to lead healthier lives through mentorship and hands-on education in urban farming, sustainability, and nutrition. The organization gives kids the opportunity to develop a healthy appetite for fruits and vegetables, learn where real food comes from, and how to grow it themselves.

In our most sustainable effort yet, we’ve joined forces to launch The Juice Generation Impact Farm—an eco-friendly greenhouse right in the heart of Harlem. Come visit us at 77 West 127th Street.