Highlights

• Industry-endorsed Course Curriculum that integrates latest media trends and current practices.
• Faculty comprising experts from the top advertising agencies offering hands-on guidance.
• Regular interaction with renowned media professionals from different media houses.
• State of Art infrastructure including Computer Lab and latest planning software, etc.
• Opportunity to learn IRS, BARC, RAM ,TAM & TGI software in the real time environment.
• Practical oriented and project based classes to understand and learn, current media practices.
• Specialised training on digital analytics, Advance Excel and SPSS.
• Opportunity to learn about the OTT, Luxury Brands, Sports and Lifestyle Management.
• Six months of assured internship with the India Today Group.
• Wide range of career opportunities and an excellent placement record.

11 Months Full Time Post Graduate Diploma in Media & Entertainment Management

1. Objective of the PGD Media & Entertainment Management (MEM) Course:

The objective of a Media & Entertainment Management at the India Today Media Institute course is to provide students with a comprehensive understanding of the principles, strategies, and practices involved in the field of advertising. This course aims to equip students with the knowledge and skills necessary to create effective and impactful advertising campaigns that communicate messages to target audiences and achieve marketing objectives.

Here are some specific objectives that are commonly associated with a Media and Entertainment Management course:

1. Understanding Advertising Fundamentals: To introduce students to the foundational concepts and theories of advertising, including its role in marketing, the communication process, consumer behavior, and persuasive techniques.
2. Creative Development: To foster creativity and innovation in advertising by teaching students how to generate compelling ideas, develop engaging content, and craft persuasive messages that resonate with target audiences.
3. Advertising Strategy and Planning: To provide students with the skills to develop comprehensive advertising strategies and campaigns. This involves setting clear objectives, identifying target markets, conducting market research, selecting appropriate media channels, and creating effective communication plans.
4. Target Audience Analysis: To teach students how to identify and analyze target audiences for advertising campaigns. Students learn research techniques and tools to gather demographic, psychographic, and behavioral data, enabling them to develop detailed audience profiles and understand their media preferences.
5. Media Planning Strategies: To equip students with the skills to develop effective media plans that align with advertising objectives. This involves selecting the most suitable media channels, determining media budgets, scheduling ad placements, and considering factors such as reach, frequency, and media efficiency.
6. Media Buying and Negotiation: To provide students with an understanding of the media buying process, including negotiating media rates, securing ad placements, and managing media budgets. Students learn how to develop relationships with media vendors and employ negotiation strategies to achieve cost-effective media buys.
7. Media Measurement and Evaluation: To familiarize students with media metrics and evaluation techniques to assess the effectiveness of media campaigns. Students learn how to analyze media data, track key performance indicators (KPIs), and use insights to optimize media plans for better results.
8. Integrated Media Strategies: To emphasize the importance of integrating media planning with other marketing communication strategies. Students learn how to align media plans with other advertising elements, such as creative messaging, branding, public relations, and digital marketing, to create cohesive and synergistic campaigns.
9. Digital Media Planning: To provide students with an in-depth understanding of digital media planning and its unique considerations. This includes exploring digital advertising platforms, such as search engine marketing (SEM), display advertising, social media advertising, and programmatic buying. Students learn how to leverage digital media channels to target specific audiences and measure campaign performance.
10. Audience Insights: Media software and data analysis allow students to gain a deeper understanding of target audience. By analyzing data related to audience demographics, behaviors, preferences, and consumption patterns, students can identify audience segments, develop more targeted messaging, and deliver content that resonates with specific groups.
11. ROI Assessment: Media software and data analysis subject also provide the tools to assess the return on investment (ROI) of media and advertising initiatives. By analyzing data on costs, conversions, sales, and other relevant metrics, MEM students can evaluate the effectiveness and profitability of any media campaigns, helping them make informed decisions about resource allocation and future investments.
12. Integrated Marketing Communication (IMC): To emphasize the importance of integrating advertising efforts with other marketing communication tools, such as public relations, sales promotion, direct marketing, and personal selling. Students learn how to develop cohesive and consistent messages across different marketing channels.
13. Creative Execution: To provide students with an understanding of the creative process in advertising, including copywriting, graphic design, storytelling, and visual communication. Students may learn to use industry-standard software and tools to create visually appealing and persuasive advertisements.
14. Ethical and Legal Considerations: To raise awareness of the ethical and legal implications in advertising, including regulations, standards, and codes of conduct. Students learn to create responsible advertising campaigns that adhere to industry guidelines and respect consumer rights.
15. Industry Exposure and Professional Development: To provide opportunities for students to engage with industry professionals, attend guest lectures, participate in internships, and work on real-world advertising projects. This helps students gain practical experience, build professional networks, and enhance their career prospects in the advertising industry.

Overall, the objective of a Media and Entertainment Management (MEM) course is to prepare students for successful careers in advertising and Media Houses by equipping them with a strong foundation of knowledge, practical skills, and critical thinking abilities necessary to create impactful and effective advertising campaigns.

2. Learning Outcome of Media and Entertainment Management (MEM) Course:

Learning outcomes of the Media and Entertainment Management course at ITMI is aim to equip students with the necessary knowledge, skills, and professional competencies to excel in the field of Advertising, Brand Management, Client Servicing and Data Analysis and contribute to the planning and production of accurate, informative, and engaging creative content for television, radio, and digital platforms.

1. Skill:- MEM Training at the ITMI develop a range of valuable skills that are applicable in various professional roles within the marketing and advertising industry. Here at ITMI, students develop the ability to think strategically and understand the broader goals and objectives of advertising and brand management. They learn to align marketing strategies with business objectives and make informed decisions to achieve desired outcomes. Students gain skills in conducting market research, analysing consumer insights, and using data to inform marketing strategies. MEM course foster creative thinking skills, helping students generate innovative ideas and develop compelling concepts for advertising campaigns. They learn to create engaging content, craft persuasive messages, and design visually appealing advertisements. At ITMI, students enhance their abilities to articulate ideas, present strategies, and collaborate with team members and stakeholders. They learn to communicate brand values and positioning through various media channels. MEM course develop skills in selecting the right media channels, negotiating media rates, and optimizing media budgets. MEM students learn to create media plans that effectively reach target audiences, maximize exposure, and drive desired outcomes. MEM course also equip students with skills in analysing data from various digital marketing channels, such as websites, social media, and online advertising campaigns. Students also equipped to conduct brand audits, define brand positioning, create brand identities, and manage brand equity. Here at ITMI, with exposure to digital analytics and different Media software, students develop skills in analysing data, deriving actionable insights, and making data-driven decisions. They learn to evaluate campaign performance, measure return on investment (ROI), and optimize marketing strategies based on data analysis.

Overall, the combination of skills gained from the MEM course provides students with a comprehensive skill set to thrive in the advertising, brand management, and media planning fields. These skills include strategic thinking, consumer insights, creative thinking, communication, media planning, digital analytics, brand strategy, project management, ethical awareness, and data-driven decision-making.

1. Market Opportunity:

After completion of the Media and Entertainment Management (MEM) from the Delhi NCR Best Media college ITMI, students have a wide range of market opportunities in the marketing and advertising industry. Here are some potential market opportunities for Broadcast Journalism students:

1. Advertising Agencies: MEM students can pursue careers in advertising agencies, working as account executives, media planners, copywriters, art directors, or digital marketing specialists. They can contribute to developing and implementing advertising campaigns across various media channels.
2. Brand Management: MEM students can explore brand management roles in corporations, where they work on building, managing, and enhancing brand value. They can be involved in developing brand strategies, conducting market research, overseeing brand communications, and ensuring brand consistency.
3. Media Planning and Buying: Students with skills in media planning and buying can find opportunities in media agencies or media departments of companies. They can work on selecting media channels, negotiating media rates, managing media budgets, and optimizing media campaigns to reach target audiences effectively.
4. Digital Marketing and Analytics: With knowledge of digital analytics, students can pursue careers in digital marketing agencies or digital departments of companies. They can work on digital marketing campaigns, analyse data from digital channels, optimize online advertising, and drive digital marketing strategies.
5. Market Research: MEM students with skills in consumer insights and market research can find roles in market research agencies or within companies. They can conduct research, analyse consumer behaviour, and provide insights to inform marketing strategies and decision-making.
6. Social Media Marketing: Students can specialize in social media marketing, working on creating and implementing social media strategies, managing social media accounts, and analysing social media metrics to engage audiences and drive brand awareness.
7. Content Marketing: Students can explore opportunities in content marketing, where they develop and execute content strategies, create compelling content, manage content distribution, and measure content performance to enhance brand visibility and engagement.
8. Public Relations: Graduates can consider careers in PR agencies or PR departments of companies. They can work on managing brand reputation, developing PR strategies, creating press releases, coordinating media relations, and organizing events.
9. Marketing Analytics: Students with skills in data analysis and marketing analytics can find opportunities in companies or agencies focused on marketing analytics. They can work on analysing marketing data, identifying trends, measuring campaign performance, and providing actionable insights for marketing optimization.
10. Entrepreneurship and Consulting: MEM students can leverage their skills and knowledge to start their own advertising, branding, or digital marketing consultancy. They can provide strategic guidance, campaign management, or analytics services to clients in various industries.

It’s important to note that the market opportunities may vary based on factors such as location, industry demand, and individual skills and experiences.

These are just a few examples of the market opportunities available to the ITMI’s Media and Entertainment Management (MEM) students. Keeping up with industry trends, networking, and gaining practical experience through mandatory internships with the India Today Group can further enhance market opportunities for students in these fields.

1. Capacity Building:

Capacity building plays a crucial role in equipping Media and Entertainment Management students with the necessary skills, knowledge, and resources to excel in their careers. ITMI’s capacity building initiatives tailored to the specific needs of MEM students, taking into account the evolving nature of the advertising and media industry as well as the demands of modern communication. ITMI strongly believes on investing in student’s capacity building, they can develop the skills and competencies necessary to excel in their careers and contribute effectively to the field of Media and Entertainment. Here are some key areas of capacity building, where ITMI focus for their MEM students:

1. Theoretical Knowledge: At ITMI, students receive a solid theoretical foundation in advertising principles, brand management strategies, media planning techniques, and digital analytics concepts. This includes understanding industry terminology, key theories, models, and best practices.

2. Practical Skills Development: Practical skill development prepare MME students for real-world challenges. They have opportunities to apply their knowledge through hands-on projects, case studies, and simulations. This enables them to develop skills in developing advertising campaigns, creating brand strategies, conducting market research, and analysing data.

3. Industry Exposure: At ITMI, students get exposure to the industry through lectures from the media professionals, workshops, live projects and six month internship with the ITG. Engaging with professionals and gaining insights into industry trends, challenges, and best practices helps students understand the practical aspects of their field and build valuable connections.

4. Technology and Tools: MEM students are trained on industry-relevant technology platforms, software, and tools used in advertising, brand management, media planning, and digital analytics. This includes learning to work with media planning software, analytics tools, design software, and digital advertising platforms to gain hands-on experience.

5. Communication and Presentation Skills: Effective communication and presentation skills are vital for professionals in these fields. Students receive training in communication techniques, storytelling, persuasive writing, and presenting ideas to effectively convey advertising concepts, brand strategies, media plans, and data insights.

6. Critical Thinking and Problem-Solving: Encouraging critical thinking and problem-solving skills is important for students to navigate the complexities of the industry. They challenged with real-world scenarios, case studies, and projects that require them to analyze information, make strategic decisions, and solve marketing problems creatively.

7. Ethical and Professional Conduct: MEM students are also educated about ethical and professional standards in the advertising and marketing industry. They encouraged to practice ethical decision-making, respect consumer privacy, and adhere to industry guidelines and codes of conduct.

8. Collaboration and Teamwork: Collaboration and teamwork are essential in the marketing and advertising industry. In the MEM course students participate in group projects and activities that foster collaboration, develop interpersonal skills, and enhance their ability to work effectively in teams.

9. Continuous Learning and Adaptability: The industry is constantly evolving, and students need to develop a mind-set of continuous learning and adaptability. In the MEM course students are encouraged to stay updated with industry trends, technological advancements, and emerging practices through self-study, professional development opportunities, and engagement with industry networks. 

10. Assured Internships: ITMI is providing assured Six Months Internship for the Broadcast students with the India Today Group. This hands-on experience allows students to apply their skills in real-world settings, learn from top media professionals in the field.

11. Mentorship and Guidance: Providing mentorship and guidance is valuable for student’s capacity building. Here at ITMI, Mentors offer industry insights, career advice, and guidance to help students navigate their career paths, build professional networks, and make informed decisions.

By focusing on these areas of capacity building, students in Media and Entertainment Management course develop the skills, knowledge, and confidence necessary to excel in their careers and contribute effectively to the industry.

3. Why Media and Entertainment Management?

There are several compelling reasons to pursue a Media and Entertainment Management course from the ITMI. Here are some key reasons why these courses are valuable:

1. Skill Development: MEM course provide students with a specialized skill set that is highly relevant in today’s digital age. Students gain practical skills in developing advertising campaigns, creating brand strategies, analysing market data, managing media budgets, and utilizing digital analytics tools. These skills are in high demand and provide a competitive advantage in the job market.
2. Industry Relevance: Advertising, branding, media planning, and digital analytics are integral components of the marketing and advertising industry. This course offer a comprehensive understanding of industry concepts, practices, and trends. Students gain insights into consumer behaviour, market dynamics, and the evolving media landscape, enabling them to navigate and adapt to industry changes effectively.
3. Career Opportunities: MEM course from the ITMI open up a wide range of career opportunities. Students can pursue roles in advertising agencies, brand management, media planning, digital marketing, market research, public relations, and more. The course provide students with the necessary knowledge and skills to excel in these roles and make meaningful contributions to their organizations.
4. Strategic Thinking: Media and Entertainment Management course emphasize strategic thinking and problem-solving skills. Students learn to develop cohesive advertising and branding strategies aligned with business objectives. They gain the ability to analyse market data, identify target audiences, and craft effective messages to drive business growth.
5. Data-Driven Decision Making: MEM course equip students with the skills to analyse data from various digital marketing channels. This data-driven approach helps students make informed decisions, optimize marketing strategies, measure campaign performance, and achieve higher return on investment (ROI).
6. Creative and Innovative Thinking: MEM course foster creative and innovative thinking. Students learn to generate unique ideas, create compelling content, and design visually appealing advertisements. They develop the ability to stand out in a crowded marketplace and capture audience attention.
7. Understanding Consumer Insights: This course focus on understanding consumer behaviour and preferences. Students gain insights into consumer motivations, desires, and purchase behaviours. This knowledge helps them create targeted advertising messages, develop relevant brand strategies, and deliver personalized experiences that resonate with consumers.
8. Effective Communication: Effective communication is crucial in the marketing and advertising industry. MEM course enhance student’s communication skills, including persuasive writing, storytelling, and presenting ideas to diverse audiences. Strong communication skills enable students to convey messages clearly and engage stakeholders effectively.
9. Ethical and Responsible Advertising: Media and Entertainment Management course emphasize ethical and responsible advertising practices. Students learn about industry regulations, ethical considerations, and social responsibility. They develop an understanding of the impact of advertising on society and learn to create campaigns that are ethical, inclusive, and respectful of diverse audiences.
10. Lifelong Learning: ITMI’s MEM course provide a foundation for lifelong learning in a rapidly evolving industry. Students learn to adapt to emerging technologies, trends, and consumer behaviours. They develop a mind-set of continuous learning, allowing them to stay updated, embrace new opportunities, and thrive in their careers.

In summary, Media and Entertainment Management course offer students a valuable blend of theoretical knowledge, practical skills, industry relevance, and career opportunities. This course equip students with the necessary tools to excel in the marketing and advertising industry and make a meaningful impact on brands, consumers, and organizations.

4. Career Opportunities:

Students who have completed Media and Entertainment Management from the ITMI have a wide range of career opportunities in the marketing and advertising industry. Here are some common career paths for graduates of Media and Entertainment Management course from the India Today Media Institute, Noida:

• Advertising Account Executive: Account executives work in advertising agencies and serve as the primary point of contact for clients. They manage client relationships, develop advertising strategies, oversee campaign execution, and ensure client satisfaction.

• Brand Manager: Brand managers are responsible for managing and strengthening the brand identity and equity of a product or company. They develop brand strategies, oversee brand communication, conduct market research, and ensure brand consistency across all touchpoints.

• Media Planner/Buyer: Media planners and buyers work on developing media strategies and selecting appropriate media channels to reach target audiences. They negotiate media rates, plan media campaigns, manage media budgets, and optimize media placements to maximize campaign effectiveness.

• Digital Marketing Specialist: Digital marketing specialists focus on implementing digital marketing strategies, including social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and content marketing. They analyse digital analytics data, optimize campaigns, and drive online visibility and engagement.

• Market Research Analyst: Market research analysts collect and analyse data to provide insights on market trends, consumer behaviour, and competitor analysis. They conduct surveys, focus groups, and data analysis to help companies make informed marketing decisions and develop effective strategies.

• Social Media Manager: Social media managers are responsible for managing and growing a brand’s presence on social media platforms. They develop social media strategies, create engaging content, manage social media accounts, monitor engagement, and analyse social media metrics to optimize performance.

• Digital Analyst: Digital analysts focus on analysing data from various digital marketing channels and platforms. They provide insights on website traffic, user behaviour, conversion rates, and campaign performance. They help optimize marketing strategies based on data-driven decisions.

• Advertising Copywriter: Copywriters are responsible for creating persuasive and engaging advertising content. They develop creative concepts, write ad copy, scripts, taglines, and content for various marketing materials across different media channels.

• Public Relations Specialist: Public relations specialists manage the public image and reputation of a company or brand. They develop PR strategies, write press releases, coordinate media relations, organize events, and handle crisis communications.

• Marketing Consultant: Marketing consultants provide strategic guidance and advice to companies on their marketing efforts. They offer expertise in advertising, branding, media planning, and digital analytics, helping businesses develop effective marketing strategies and optimize their marketing activities.

These are just a few examples of the numerous career opportunities available to students who have completed Media and Entertainment Management course from the India Today Media Institute. The marketing and advertising industry offers a wide range of roles and allows individuals to specialize in specific areas based on their interests and skills. 

5. Key Recruiters

There are several key recruiters and employers are interested for Media and Entertainment Management students from the ITMI. I can proudly say that all the top advertising agencies and media houses are demanding and prefer to recruit our MEM students. Placement record of the Media and Entertainment Management 2021-22 batch was exceptional. Here are some prominent entities that often hire MEM graduates from the India Today Media Institute:

• Advertising Agencies: Leading advertising agencies in India, such as JWT (J. Walter Thompson), IPG Media Group, GroupM, Havas Worldwide, Dentsu, Hakuhodo Percept, DDB Mudra Group, Publicis Worldwide, Madison India, Lowe Lintas and M&C Saatchi February often recruit MEM students for various roles in account management, creative departments, media planning, and digital marketing.

• Digital Marketing Agencies: Digital marketing agencies like Wunderman Thompson, Webisdom, Tangence Solutions, Magnon, Brand Catapult, Schneider Electric Digital and Koncept Webtisement offer opportunities for MEM students specializing in digital analytics, search engine optimization (SEO), social media marketing, and online advertising.

• Media Planning and Buying Agencies: Media agencies such as DDB Mudra Group, Dentsu, Havas Media, GroupM, Madison, Mediacom, Omnicom Media Group, Interactive Avenues and Zenith Optimedia recruit MEM students with skills in media planning, media buying, and analytics.

• Technology Companies: Technology giants like Amazon, Accenture, Deloitte and Schneider Electric have a strong presence in India and hire MEM students with digital analytics and digital marketing skills for various positions related to advertising, brand management, and media planning.

• E-commerce Companies: E-commerce platforms like Amazon India and Byju’s often recruit MEM students for marketing and advertising roles, including brand management, digital marketing, and campaign management.

• PR and Communications Agencies: PR and communications agencies like Crosshairs Communication, Edelman India and Perfect Relations recruit MEM students for PR, corporate communications, and brand communication roles.

• Television and Media Companies: Television networks and media companies like India Today Group, Zee Entertainment Enterprises and Network18 recruit MEM students for various positions in advertising sales, media planning, and brand partnerships.

For the ITMI students, the recruitment landscape is constantly evolving, and opportunities also arise in emerging fields such as social media marketing, digital planning and digital marketing. Giving best of industry trends to our students and helping them to build a strong portfolio enhance the chances of securing employment with these key recruiters in the media and entertainment field in India.

Get ready for an exciting career in a rapidly changing field!