people

We are inspiring actions that make a lasting difference

We want to be a company that others look to for leadership, and there is no better way to build trust than to make a difference together. Our approach rests on bringing out the passion, drive and curiosity of our teams and those of our customers. We can maximize positive impact by encouraging customers to opt for the most sustainable choice and by helping them to envision the difference they can make. We inspire through partnerships with others and by giving our teams the tools to be change agents.

5,000,000

-

Target to empower customers and colleagues to make sustainable choices

  • 3,600,000

Customers and colleagues reached so far

* per 30th of September 2024

An approach that triggers change

Our People target aims to raise awareness and build capacity across five areas:

 

Measuring our progress

We measure progress on our target of empowering five million people in three ways. It primarily reflects sales volumes of products and solutions that we proactively market as more sustainable - battery products, autonomous and efficient watering solutions. They should be third-party verified as more sustainable through such means as life-cycle analysis. Each division integrates their priorities into their business plan and progress is measured and reported to Group management on a quarterly basis.

Reaching our ambition is not only about extending our reach through sales. Our success also rides to a large degree on initiatives, campaigns and partnerships that trigger a ripple effect in the market. Secondly, we count the number of employees that have taken sustainability training. Also, sustainable choices must begin within our own organization. We aim to create a culture built on continuous learning and shaping inclusive teams that are diverse, engaged in the agenda and have agency to make a change.

What is the key to scaling our impact?

The People Opportunity is about changing behavior, highlighting the differences people can make and finding our voice. We need to challenge ourselves to understand how a changing climate and society will impact consumer expectation and bring about solutions that capture their imagination. That requires bold leadership.

Åsa Larsson
Head of People Target

Sustainovate in action

Promoting the right choice
Curious by Nature - Sustainability
Partnership for change
Engagement in crisis relief

Promoting the right choice

Surveys show that especially in Europe, consumers and customers have a growing interest in more sustainable solutions. We also see an expanding market, where willingness to pay is high among the engaged. But, the potential has not yet translated to critical purchasing mass.

Setting the pace

Powerful. Agile. Cordless. Electric. So much more becomes possible with high power. The Husqvarna PACE 94 V battery system delivers performance for professionals on the go. Machines using the system, such as the award-winning K 1 PACE power cutter, bring value for users in terms of enhanced ergonomics and performance equivalent to fossil-fuel powered equipment, with all operator convenience of a battery machine. The introduction of the DE 120 H PACE dust extractor and the DM 1 PACE drill motor will open even more possibilities for this fast-growing battery system.

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Dripping with benefits

By ticking many benefit boxes we can build a strong market case and are better able to help safeguard one of the Earth’s precious resources. With the 2023 launch of Gardena’s Micro-Drip-System for garden watering, we are highlighting how the system is easy and accurate, saving money, time and water. The Micro-Drip-System has a big role to play in keeping plants healthy and improving harvests. By transporting water directly to where it’s needed most, the system helps consumers save water for a range of green spaces and thereby cuts costs and the automatic water control frees up time for other tasks. For our consumers and for Gardena, a love for gardening and care for the environment are synonymous.

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In Orbit

Orbit's intelligent water management solutions contribute to resource-efficient gardens, parks and farms by reducing water consumption and saving money. Orbit's B-hyve® technology adjusts water management to site conditions such as slope, soil type, sun and shade levels, and adapts to current weather feeds. By skipping unnecessary irrigation cycles and saving the corresponding irrigation amounts, B-hyve® has helped save over 150 billion litres of water worldwide this year. It is the smarter, cheaper and greener way to irrigate. Orbit was added to the Gardena portfolio in 2021.

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Raising awareness through learning

With pioneering spirit as our mantra, we want to empower our teams to make a difference, both in their daily choices and the decisions that they make at work. We have therefore developed a one-hour e-learning sustainability course as part of our 'Curious by Nature' global learning journey. The purpose is to engage our teams in sustainability and trigger conversations on the actions everyone can take to tackle climate change and other sustainability challenges.

Introduced in 2022 and now accessible in nine languages, more than 6,000 colleagues in our offices have completed the course. Throughout 2023, we expanded the rollout to our manufacturing sites worldwide. Additionally, we are conducting in-person sessions to enhance understanding of sustainability, including among sales teams and managers.

Creating Sustainovators

To keep Sustainovate relevant and inspiring, our internal Sustainovator ambassador program engages volunteers to contribute great ideas from across the organization. Approximately 100 employees take part in shaping initiatives and applying them to local operations. We host quarterly webinars and keep Sustainovators up to date on the sustainability agenda and our progress. We want to share best practices and draw on inspiration from external initiatives and other leaders in sustainability.

Partnership for change

Building partnerships helps create a ripple effect, tap into competencies that we lack in-house, and allows us to use our skills and products to make a difference

Partnering for a better water supply

GARDENA is supporting a strong partner that has the necessary experience and structures in the area of water and hygiene to provide sustainable assistance and act in the event of acute crises. On World Water Day, 22 March 2018, GARDENA launched a long-term partnership with UNICEF under the slogan “Every drop counts” and has since contributed to UNICEF’s worldwide WASH (water, sanitation and hygiene) programs. This will allow UNICEF to provide more than 290,000 children and families with access to clean drinking water by 2023.

See more at https://www.gardena.com/int/about/unicef/

Green city challenge

Dutch cities are considered among the greenest in Europe. In a collaboration with Sweco - the architecture and engineering consultancy - and NL Greenlabel, we are challenging them to be even greener. In its second year, Groene Stad Challenge shares data and best practice and builds a platform to engage citizens and organizations in greening their cities. Through the Husqvarna Green Space Index (HUGSI) , we provide insights into how green spaces can be optimized to safeguard bio-diversity and provide all citizens with access to parks and green spaces.  With our yearly updates, cities can track their progress.

See more at https://www.hugsi.green/


Partnering to electrify the US construction industry

Husqvarna Construction partners with Atlas Copco Group and Volvo Construction Equipment to electrify the US construction industry through the Sweden-US Green Transition Initiative. This collaboration aims to demonstrate the potential of electrified construction equipment by focusing on building electric vehicle charging infrastructure. The initiative underscores a commitment to sustainability and innovation in the construction sector. 

See more at Husqvarna Construction joins initiative to electrify the US construction industry | Husqvarna Group

Engagement in crisis relief during natural disasters and emergencies

From the U.S. West Coast to Europe and beyond, we increasingly see wildfires, storms, and earthquakes wreak havoc across the globe. Through our products and know-how, we can contribute to emergency relief efforts when disaster strikes.