1% For The Planet Inc
All together for our planet.
Learn how to support this organization
1% For The Planet Inc
EIN: 91-2151932
as of October 2024
as of October 15, 2024
Programs and results
Reports and documents
Download annual reportsWhat we aim to solve
Environmental giving comprises just 3% of total U.S. philanthropy. And it's been stuck at that paltry percentage of total charitable giving for more than a decade, during which time the urgency of environmental issues has only increased. For example, wild species are going extinct at a rate up to 10,000 times higher than the natural extinction rate. The need for urgent and increased environmental giving is great. At 1% for the Planet, we are entirely focused on increasing the amount and quality of giving going to the important environmental issues of our time. In addition, in today's hyper-connected world, there is, at times, too much information at our fingertips. People are inundated with data, reports, posts, blogs, videos—information is everywhere. The real challenge is in making sense of this information. What is relevant and what is noise? Where is the data coming from and can it be trusted? Wrestling with these questions can sometimes lead to paralysis and a lack of action.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Core Model - Business Membership
1% for the Planet Business Members donate 1% of their sales directly to our environmental partners. 1% for the Planet carefully vets each environmental partner for track record, credibility and impact and annually verifies and certifies that members are meeting their 1% commitment.
Where we work
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
General Member Network
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Core Model - Business Membership
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
To achieve sustainable growth, 1% for the Planet strives to simultaneously increase retention, while significantly growing our annual total of new members.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
We aim to accomplish increased environmental giving. We believe that philanthropy, as it stands today, isn't sufficient to support the scale and quality of work that needs to happen for our planet. In the U.S., the percentage of total philanthropy allocated to the environment has been stuck at a mere 3% for years, and innovative nonprofits struggle to stay viable, let alone bring solutions to scale. We know that it's possible to do better. We believe that businesses, nonprofits and individuals can collectively come together to take responsibility for our planet in innovative and newly integrated ways, accelerating smart environmental giving and driving positive impact.
What are the organization's key strategies for making this happen?
Through our Business Membership program, we engage businesses to drive increased giving to our environmental partners. We do this by certifying their giving of 1% of their annual sales to vetted nonprofits in our network. We support these members with our Partnership Advising services, enabling them to develop giving strategies that amplify the scale and impact of their engagement. As we connect the value of strategic environmental giving with the urgent need for greater investment in environmental solutions, we strengthen and expand the case for smart philanthropy, thereby growing the movement for a healthier planet.
What are the organization's capabilities for doing this?
Operationally, the global work of 1% for the Planet is delivered by a lean and committed staff headquartered in Burlington, Vermont. Our model is intentionally based upon leveraging every dollar that comes to us to generate maximum resources the planet. We are effective and efficient, driving a bold vision and achieving consistent results.
What have they accomplished so far and what's next?
Since 2002, we have been successful in building a network of businesses, individuals and environmental nonprofit partners, resulting in a global community of thousands of engaged stakeholders. To date, our members have given millions of dollars directly to our environmental partners. Every day, more members join our growing movement for a healthier planet. For up-to-date stats on environmental giving and the size of our network, visit www.onepercentfortheplanet.org/
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
Financial documents
Download audited financialsRevenue vs. expenses: breakdown
Liquidity in 2023 info
1.17
Months of cash in 2023 info
4.6
Fringe rate in 2023 info
27%
Funding sources info
Assets & liabilities info
Financial data
1% For The Planet Inc
Revenue & expensesFiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990 Learn more">
1% For The Planet Inc
Balance sheetFiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990 Learn more">
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990 Learn more">
This snapshot of 1% For The Planet Inc’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
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Business model indicators
Profitability info | 2019 | 2020 | 2021 | 2022 | 2023 |
---|---|---|---|---|---|
Unrestricted surplus (deficit) before depreciation | $386,140 | $1,474,414 | $1,185,576 | $1,120,744 | $52,898 |
As % of expenses | 19.2% | 64.2% | 35.5% | 19.6% | 0.7% |
Unrestricted surplus (deficit) after depreciation | $350,430 | $1,443,501 | $1,168,485 | $1,086,353 | $18,138 |
As % of expenses | 17.1% | 62.0% | 34.8% | 18.8% | 0.2% |
Revenue composition info | |||||
---|---|---|---|---|---|
Total revenue (unrestricted & restricted) | $2,913,838 | $3,109,528 | $4,568,518 | $6,719,066 | $7,558,776 |
Total revenue, % change over prior year | 39.7% | 6.7% | 46.9% | 47.1% | 12.5% |
Program services revenue | 49.9% | 66.9% | 60.9% | 55.9% | 59.1% |
Membership dues | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Investment income | 0.1% | 0.1% | 0.0% | 0.0% | 1.9% |
Government grants | 0.0% | 5.9% | 0.0% | 0.0% | 0.0% |
All other grants and contributions | 48.3% | 26.5% | 38.7% | 43.4% | 38.4% |
Other revenue | 1.8% | 0.6% | 0.4% | 0.6% | 0.5% |
Expense composition info | |||||
---|---|---|---|---|---|
Total expenses before depreciation | $2,009,966 | $2,296,756 | $3,340,771 | $5,732,094 | $7,346,480 |
Total expenses, % change over prior year | 23.2% | 14.3% | 45.5% | 71.6% | 28.2% |
Personnel | 64.1% | 71.8% | 72.0% | 66.9% | 70.5% |
Professional fees | 15.0% | 16.0% | 13.2% | 8.7% | 6.0% |
Occupancy | 2.0% | 1.2% | 1.1% | 0.9% | 3.3% |
Interest | 0.0% | 0.0% | 0.0% | 0.0% | 0.1% |
Pass-through | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
All other expenses | 19.0% | 11.1% | 13.7% | 23.5% | 20.0% |
Full cost components (estimated) info | 2019 | 2020 | 2021 | 2022 | 2023 |
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Total expenses (after depreciation) | $2,045,676 | $2,327,669 | $3,357,862 | $5,766,485 | $7,381,240 |
One month of savings | $167,497 | $191,396 | $278,398 | $477,675 | $612,207 |
Debt principal payment | $0 | $0 | $0 | $0 | $0 |
Fixed asset additions | $35,925 | $57,825 | $44,495 | $44,318 | $0 |
Total full costs (estimated) | $2,249,098 | $2,576,890 | $3,680,755 | $6,288,478 | $7,993,447 |
Capital structure indicators
Liquidity info | 2019 | 2020 | 2021 | 2022 | 2023 |
---|---|---|---|---|---|
Months of cash | 14.8 | 17.3 | 18.2 | 11.8 | 4.6 |
Months of cash and investments | 14.8 | 17.3 | 18.2 | 11.8 | 9.5 |
Months of estimated liquid unrestricted net assets | 7.6 | 14.1 | 13.8 | 10.3 | 8.1 |
Balance sheet composition info | 2019 | 2020 | 2021 | 2022 | 2023 |
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Cash | $2,480,701 | $3,302,778 | $5,074,236 | $5,653,391 | $2,840,742 |
Investments | $0 | $0 | $0 | $0 | $2,961,376 |
Receivables | $231,167 | $387,620 | $213,004 | $177,093 | $222,935 |
Gross land, buildings, equipment (LBE) | $32,934 | $63,289 | $107,101 | $125,290 | $122,289 |
Accumulated depreciation (as a % of LBE) | 49.1% | 31.0% | 33.6% | 35.4% | 53.6% |
Liabilities (as a % of assets) | 25.7% | 73.9% | 70.4% | 57.3% | 49.3% |
Unrestricted net assets | $1,290,268 | $2,733,769 | $3,902,254 | $4,988,607 | $5,006,745 |
Temporarily restricted net assets | N/A | N/A | N/A | N/A | N/A |
Permanently restricted net assets | N/A | N/A | N/A | N/A | N/A |
Total restricted net assets | $811,489 | $149,847 | $192,018 | $58,246 | $217,644 |
Total net assets | $2,101,757 | $2,883,616 | $4,094,272 | $5,046,853 | $5,224,389 |
Key data checks
Key data checks info | 2019 | 2020 | 2021 | 2022 | 2023 |
---|---|---|---|---|---|
Material data errors | No | No | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
CEO
Kate Williams
Kate's career has been devoted to balancing her passion for spending time outdoors with her commitment to doing the often desk-bound work of stewarding and advocating for outdoor places. Kate stepped into the role of CEO at 1% for the Planet in May 2015 bringing a strong track record as a leader, including roles as Board Chair of the National Outdoor Leadership School (NOLS), as Executive Director of the Northern Forest Canoe Trail, as founder and owner of a farm business enterprise, and as an elected political leader in her community.
Kate earned a BA at Princeton University where she majored in history, and an MS at the MIT Sloan School of Management where she focused on Systems Theory. Kate lives in Vermont with her husband and two children.
Number of employees
Source: IRS Form 990
1% For The Planet Inc
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
1% For The Planet Inc
Highest paid employeesSOURCE: IRS Form 990
Compensation data
1% For The Planet Inc
Board of directorsas of 02/20/2024
Board of directors data
Jim Osgood
Howard Fischer
Jim Osgood
Katherine Cousins
Elizabeth McNichols
Kurt Weinsheimer
Bree Arsenault
Nicolas Ibanez
Benjamin Peeters
Rochelle Webb
Annie Morita
Georgina Miranda
Greg Curtis
Annika Berman
Marcius Extavour
Rahul Narang
Madelyn Postman
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
Disability
Equity strategies
Last updated: 02/20/2024GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.