Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

On Demand: “AI Questions, Myths, and Mysteries” with Your Nerdy Best Friend

If you registered previously, please click here. Join Beth Z, Your Nerdy Best Friend, in a lively exploration of AI’s most puzzling questions and common myths. With nerdy humor mixed with practical tips, Beth Z makes the enigmatic world of AI a tad less intimidating and a lot more intriguing. In this session, you’ll… • See how AI can help you do your job better • Understand why AI makes up facts and how to combat misinformation • Learn about any […]

On Demand: “Survey Says: Revealing the Path to Association Growth and Engagement”

If you registered previously, please click here. This webinar is exclusively for association pros! During this informative session, we dive into findings from our 2023 association survey results and you’ll learn how your association peers effectively leverage GrowthZone association management software to manage, engage, and grow membership. Topics covered include: membership growth member engagement revenue organizational challenges reinstatement practices GrowthZone AMS tools

Email marketing automation for associations and chambers of commerce

ON-DEMAND: “New Members in Your Inbox” with Kyle Sexton

The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated, email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more

On Demand: “Reboot Your Association For Success” with Holly Duckworth

If you registered previously, please click here. GrowthZone is excited to welcome back Holly Duckworth, author of Ctrl+Alt+Believe: Reboot Your Association For Success, as she shares stories and strategies to help you: Evaluate the beliefs that are controlling and holding back your membership organization. Expand your ability to embrace and implement alternate solutions. Attract and inspire the right staff and volunteers from the heart.

On Demand: “Branding Strategies for Membership Organizations” with Beth Brodovsky

If you registered previously, please click here. When looking for new members or sponsors, it’s hard to know where to start. Your next great supporter seems like they could come from anywhere. But what if there was a way to narrow your search? Join GrowthZone and marketing expert Beth Brodovsky to learn strategies for finding the right audience, message, image, and experience for your membership organization. Key Learning/Take Aways: What membership organizations gain from focusing their brand How to evaluate audiences […]

Association and Chamber Relevance with Mary Byers

ON-DEMAND: “Race for Relevance: 5 Radical Changes for Associations” with Mary Byers and Harrison Coerver

Authors Mary Byers & Harrison Coerver joined GrowthZone to talk about the realities facing today’s associations and chambers. They shared practical approaches for leading and managing membership organizations to prosper.

On Demand: “Onboarding Strategies for All Stages of Membership” with Shari Pash

If you registered previously, please click here. Does your onboarding strategy include new members AND renewing members? In this one-hour webinar, GrowthZone and membership expert Shari Pash walk through implementing innovation into our onboarding process to encourage ALL members to be: Committed Engaged Value-Driven

On-Demand: “Are you Ready for the Next Generation of Members?” with Cathi Hight

Demographic shifts have changed the landscape – Millennials and Gen Zs now comprise 75% of the workforce and your communities and customers are more diverse than ever. Join GrowthZone and member development expert Cathi Hight as we explore: Why will Next Gen professionals engage with your organization? Do Millennials and Gen Zs see you as being essential? How do you engage the next generation of leaders? In this session, you’ll learn strategies to attract, engage, and retain these members. Webinar […]

On-Demand: “Tools to Improve Your Marketing Reach” with Beth Brodovsky

Promoting your organization’s programs and events is time-consuming and expensive work. Whether you have a comprehensive team or are a department of one, it’s hard to get beyond your audience and reach new people. Join GrowthZone and nonprofit marketing expert Beth Brodovsky as we discuss highly effective communication tools that will improve your marketing reach. You’ll learn how to: – Identify great candidates for ambassadors to share your story – Choose what types of tools to provide – Decide what […]

Need a Powerful Chamber Member Recruitment Tool?

Show the benefits of membership to your toughest prospects. We took the top six reasons to join a chamber and created a fun infographic designed for you to use to help you convince prospects to join your chamber. Want to put it to the test? Download the FREE infographic, Why Join a Chamber, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list […]

On-Demand: “Participation! Priming Members to Participate” with Amanda Lea Kaiser

Often new members get stuck. They may read, listen, and watch, but they never start to participate in events, networking, or in our online communities. It’s frustrating, because more members participating means more energy in your organization. Member engagement strategist, Amanda Lea Kaiser, shares key insights from her new book “Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities”. See these participation strategies in action and leave with a bunch of ideas you can try with your members tomorrow! Presentation […]

On-Demand: “Attention! Catch Your New Members’ Attention” with Amanda Lea Kaiser

Research shows that by catching your new members’ attention within the first three days to three weeks of joining, you’ve got a much better chance of getting them on the path to lifelong engagement. Join GrowthZone and Amanda Lea Kaiser, author and member engagement strategist, as we reveal the critical go and no/go decisions new members make at this stage of the member journey: See the many no and low-cost solutions to early member engagement. Learn the keys to gaining […]