Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

how to improve association email open rates

Improve Your Association Email Open Rates

Learn why no one is reading your association’s emails. You put a lot of effort into the emails you send to members. But, how are your open rates? (Not great, right?) It’s okay, there’s good news. We’ve put together a short, one-page “how-to” with 4 surefire ways to make sure your emails stand out in members’ inboxes. More importantly, it also explains what not to do. Take 60 seconds to read it and see the difference.

tips on selling association memberships image

Hate Selling Memberships?

Hate selling memberships? You’re just human. Whether it’s membership renewals, event sponsorships, or convincing people to serve on the board, people in the association world are always selling. And for most people, selling is just plain uncomfortable. Chances are you love your association, believe in its mission, and you know it’s valuable to members. Check out these tactics on how to comfortably talk with people about your association.

Membership Calculations for Association Pros Who Hate Math

Impress your board and simplify your life! Our newest workbook, Easy Membership Calculations for Associations, provides simple, step-by-step instructions for calculating 7 important member statistics, including: • Retention Rate • Churn • Member Acquisition Cost • Average Membership Tenure • And more!

On-Demand: “Intentional Membership Growth” with Shari Pash

Is your association making the impact you want to make? As we move through an ever-changing business environment, now is the time to secure a strong foundation for growth by creating a purposeful path of member engagement for your association. Learn how to maximize your member database as membership industry coach and trainer, Shari Pash, joins GrowthZone for “Intentional Membership Growth”.

On Demand: “Cultivate Your Association Advantage – Your People” with Holly Duckworth

If you registered previously, please click here. Join GrowthZone and Leadership International’s mindful leadership advisor, Holly Duckworth, for a webinar about your association’s most unique value proposition – your people. From engaging members to attracting top talent, Holly will present techniques to: counter workplace culture challenges, address staff exhaustion or burnout, and explore ways to activate your busy membership.

2024 Association Survey Results

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your association compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!

2024 Chamber of Commerce
Survey Results

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your chamber compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!

On Demand: “2024 Chamber Survey Results” with Frank Kenny

If you registered previously, please click here. If you’re curious what other chamber pros think – this session is for you. Join chamber-expert Frank Kenny and GrowthZone as we review the 2024 Chamber Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!

On Demand: “Elevating New Member Engagement” with Amanda Lea Kaiser

If you registered previously, please click here. According to a recent New Member Engagement Study, nearly three-quarters of your colleagues share new members join their organizations and never use their benefits Join GrowthZone as we welcome back Amanda Lea Kaiser, author, and member engagement strategist, to explore crucial steps to turn this trend around. In this session, you’ll… engagement solutions you can easily add to what you are already doing; fun, fresh ideas for new member engagement; simple processes you can quickly […]

new member welcome email for associations

How to Write a Welcome Email for New Members

The welcome email is the most important email you will send to a new chamber member. Download and read the guide, The Power of the Welcome Email. You’ll learn: How to reinforce a new member’s decision to join your chamber The importance of an email subject line Why a ‘no-reply’ email address is not okay

On Demand: “Communicating the Value of Membership” with Beth Brodovsky

If you’ve ever been frustrated by the lack of response to surveys, association programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it. Watch as member expert Beth Brodovsky helps you explore: • The differences between relationship and conversion marketing – and which to use when• The two marketing stages you need to move through before people can take action• How to discover what your key audiences consider a benefit• Which […]

“Top 10 Membership Strategies for 2024” with Shari Pash

GrowthZone welcomed back membership expert Shari Pash for a fast-paced 1-hour webinar full of fresh ideas and tools for membership growth, engagement, and retention. Learn 10 new strategies for: Recruiting sustainable new members Strengthening engagement Increasing retention