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When looking for new members or sponsors, it’s hard to know where to start. Your next great supporter seems like they could come from anywhere.
But what if there was a way to narrow your search?
Join GrowthZone and marketing expert Beth Brodovsky to learn strategies for finding the right audience, message, image, and experience for your membership organization.
Key Learning/Take Aways:
- What membership organizations gain from focusing their brand
- How to evaluate audiences and choose where to focus
- How to approach researching audiences
- Why personas help organizations find new members and sponsors effectively