Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

On-Demand: “GrowthZone Presents: The 5 Pillars of Community” with Peter Hodgen

If you registered previously, please click here. In today’s fast-paced, digital world, true organizational growth is rooted in human connection. Join community expert Peter Hodgen to discover how the power of human relationships fuels collective progress, fosters shared responsibilities, and builds an ecosystem where everyone can see personal value and feel invested in the online community’s success. We’ll explore: Setting a clear vision for success. Fostering collaboration and accountability. Ensuring members recognize their contribution. Tracking collective and individual growth. Building […]

On Demand: “The Innovation Imperative: Moving from ‘Now’ to ‘Next'” with Mary Byers

If you registered previously, please click here. There’s been a lot of talk about innovation in the association arena but what does it really look like from a practical standpoint? Join GrowthZone and association advisor and author, Mary Byers, as she shares research, case studies, ideas, and thought-provoking questions in this webinar designed to help you create an environment that promotes and supports innovation. Learning Objectives: Understand the role of innovation in associations Harness small bets and experiments Identify the […]

On Demand: “Leveraging AI in Content Creation for Chambers and Associations” with Frank Kenny

If you registered previously, please click here. Join GrowthZone and membership-expert Frank Kenny, as we explore the transformative potential of artificial intelligence in enhancing your content strategies. In this session, you will: Discover how AI tools can streamline content creation, Generate ideas to produce finished pieces, and Learn how to seamlessly integrate AI content creation strategies into your daily operations to boost efficiency and engagement.

how to improve association email open rates

Improve Your Association Email Open Rates

Learn why no one is reading your association’s emails. You put a lot of effort into the emails you send to members. But, how are your open rates? (Not great, right?) It’s okay, there’s good news. We’ve put together a short, one-page “how-to” with 4 surefire ways to make sure your emails stand out in members’ inboxes. More importantly, it also explains what not to do. Take 60 seconds to read it and see the difference.

On Demand: “AI Questions, Myths, and Mysteries” with Your Nerdy Best Friend

If you registered previously, please click here. Join Beth Z, Your Nerdy Best Friend, in a lively exploration of AI’s most puzzling questions and common myths. With nerdy humor mixed with practical tips, Beth Z makes the enigmatic world of AI a tad less intimidating and a lot more intriguing. In this session, you’ll… • See how AI can help you do your job better • Understand why AI makes up facts and how to combat misinformation • Learn about any […]

On-Demand: “Ten-Minute Solutions for the Tech That Annoys Us All” with Your Nerdy Best Friend

This is a bad day with technology: You can’t find a file you need. You delete a file you need. You can’t open a file you need. You forget the password to get to a file you need. The file you need is on a website that won’t load. This is a good day with technology: Your Nerdy Best Friend teaches you ten-minute fixes for these issues and more! Author Beth Z is a technology therapist with solutions to […]

Does Your Association Website Make the Cut?

Don’t just build it and forget it; update your association’s website to make it rock. In theory, websites are built to attract visitors, convert leads, and delight those who visit with rich, relevant content, right? So why are so many association websites merely electronic brochures? If your bounce rate is high, your conversion rates low, and your traffic flat, it might be time to update your site to become a thought-leadership resource instead. It’s a fact that as websites are […]

2023 Medical & Healthcare Association
Survey Results

Medical & healthcare association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

2023 Chamber of Commerce
Survey Results

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your chamber compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for chamber professionals.

2023 Association Industry Survey Results

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

On Demand: “All the Tech You Missed This Year (But need to know about for 2023.)” with Your Nerdy Best Friend

As a membership professional, you probably spent 2022 re-launching live events, managing members, and leading your leaders. With all that multitasking, you were likely way too busy to keep up with all the latest technology that will make your life easier. Beth Z. (aka Your Nerdy Best Friend) presents another highly-entertaining, information-rich webinar to help us all stay ahead of the technology curve. Limber up your note-taking fingers for actionable technology tips for: streamlining your work making your life easier […]

On-Demand: “LinkedIn – Maximize Member Engagement and Strategic Recruitment” with Shari Pash

You’ve joined LinkedIn, how are you using it to leverage member and business relationships? Join membership industry coach and trainer, Shari Pash as she logs into LinkedIn and walks you through how to use this powerful tool to your advantage! You’ll learn how to:• Stay front of mind with your members and business relationships, • Increase member engagement, warm referrals, and prospecting success, and • Stay abreast of trends that impact business and industry. Related Resources: BLOG: “How to Create […]