All Posts

A recent article in the career section of the ASAE website explores the ins and outs of the career paths available in the association industry. We’ve highlighted some key points in the excerpts below. In many ways, working for an association is different from working in other types of organizations. Here are a few characteristics that set them apart from the for-profit and government sectors. They’re mission-driven. Every association has a deeply held reason for being. An example of a […]

The key to driving conference registrations is to make it as easy as possible for potential attendees to get approval to attend. Read the tip sheet: We’ve Got to Stop Meeting Like This and learn how to plan and run efficient meetings. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. By helping them “sell” the idea, you’ve put the […]

As we continue through 2024, the demand for authentic brand-to-consumer connections continues to grow. Online communities have emerged as powerful platforms for fostering these relationships, offering a space for engagement, feedback, and loyalty building. For brands looking to make a mark this year, understanding the nuances of creating and managing online communities is key. Here are some best practices to consider if your brand is aiming to cultivate a vibrant, engaged online community this year: Define Clear Objectives and Values […]

In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement, we explore the different communications tactics used by associations successfully engaging their members. Some of the tactics are simple to employ right away, others may require some strategic planning, while a few may need to be included in next year’s budget. Regardless, associations know that member engagement is key to retention, which (should) allow more time for association new-member recruitment. All of which equals association growth. How […]

“The difficult people who we encounter can be our greatest teachers.” ~ Eileen Anglin Managing your emotional intelligence is the key to diffusing uncomfortable situations with association co-workers, members, and board members. Use the tips featured in the third of our 4-part blog series, How to Deal with Challenging Members, to help you stay in control while reducing stress in the process. REMAIN CONFIDENTIAL Avoid confrontations in front of others and resist the urge to complain to others about your […]

This is part two of our two-part blog series on association employee termination best practices. This checklist from goptg.com will help associations ensure they are protecting their data during what is typically a stressful situation – employee termination. Disable and change all passwords for Windows Domain accounts. Disable email access. Remove access from any 3rd Party applications (whether they’re on-premises or in the cloud). Change password or remove access from websites with company information. Change password or remove access from […]

Imagine your association work-life without these (shudder)… Control-Z – for real. Email – what did we without it? Payday – enough said. Chairs with wheels – right? Heat and A/C – even if it’s never the right temperature. Small wins – being able to check something simple off a to-do list. Cool coworkers – how awful would it be without them? Fresh coffee – or any coffee, really. Your superpowers – you’re what makes your association what it is. Read […]

What story is your association telling with its social media posts? Does your story resonate with your target market? Is it reaching your members? Or is it rendering your message effectively invisible, hidden in plain sight? Get 30 more quick and easy ideas for social media posts for your association now » Recognize that everything you do tells a story. If someone dresses shabbily, it tells a story about them. If an organization is mainly self-promoting, that may tell their […]

How to differentiate your chamber or association’s advertising offerings from sponsorship opportunities.

What exactly is a mission statement? A well-developed mission statement is a practical tool used by associations to help guide decisions about priorities, actions, and responsibilities. A mission statement is what ensures an organization stays on its intended course. Association Mission Statements: How to Make Sure Yours is on Target Mission statements are often overlooked or ignored. But if an association is operating without one or paying no attention to what’s already in place, they’re making a critical error. Is […]

Associations are constantly challenged to increase non-dues revenue. Boosting the bottom line can begin by maximizing what every association already has: a website. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue, association pros can learn about what is and isn’t working for other member-based organizations. Additionally, it includes details on approaches that maximize individual staff strengths with no out-of-pocket expense. Two […]

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. How do you take advantage of this demographic shift to attract young professionals to your association? Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. If you’re of the TL;DR (“Too Long; […]