Over 300 association professionals across the U.S. and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed.
Young Professionals Engagement
61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of the workforce. Is your association truly connecting with them?
While the survey results revealed that email may be the most popular method of engaging members, keep in mind that young professionals may not appreciate email as much as other segments of your membership.
The #1 email pet peeve of 72% of Millennials is organizations that email too frequently. “I always have something in my inbox from them.” – The Millennial Impact Project.
Social Media
In addition to email, the survey results show social media as a top 5 tool for engaging members.
Are you stumped with your social media strategy? Admit it, sometimes you sit down at the computer to make a social media post for your association, and your mind goes blank. You’re not alone, but you are in luck. We’ve assembled 30 quick and easy ideas to help you get over your writer’s block.
They’re all in our handy infographic for associations and the ideas are organized by topic to make it easy. Bookmark it, print it out, or make it your screensaver — the tips are sure to save you time and frustration when it comes to thinking of new post ideas. Read Social Media Tips for Associations today.
Curious what else your peers had to say about membership trends and engagement? Download the full results report.
