Goal setting is easy. Under the best of circumstances, reaching those goals can/should be challenging. Today, navigating the goal-setting process is a whole different ball game.
Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it.
There are multiple approaches to benchmarking progress. The use of KPIs (key performance indicators) is essential for tracking results.
Regardless of the type of objective, a performance indicator must be quantifiable (reduced to a number), directly attributable to the objective (must reflect progress related directly to the goal), and correlate with something controllable (i.e., number of membership sales vs. the price of organization necessities).
KPIs are a powerful measurement tool. Their value is two-fold: They allow organizations to identify trends (both positive and negative), and provide data to help set and fine-tune attainable goals.
Data provided by KPIs provide a roadmap for organizations to tap their full potential.
It’s okay to adjust the goal or your strategy for reaching it. The key is to simply establish a target.
As the saying goes, “A goal without a timeline is just a dream.”
Editor’s note: This article was originally posted on April 11, 2019. It has been updated.