Social Media

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Social media now plays a major role, as does word of mouth and digital reviews. Brands are also creating experiences, and your members likely expect some of that from you. Before you start worrying about your budget or your time, make sure that your social media marketing is as effective as possible. To do this, you need to: Be present. […]

Created to help associations and their members, we’ve provided social media post ideas from the CDC as well as a number of social media graphics for use on social media and websites. Sample CDC Posts: Do you think you may have COVID-19? If you think you’re sick, follow guidance about when to call your doctor and taking appropriate precautions. Learn more: If You are Sick – CDC. If you have symptoms of #COVID19 and want to get tested, call your […]

Businesses can now sell gift cards on Instagram. We’re curious… has your chamber or association found a creative way to leverage this for your members? Below we’ve provided step-by-step instructions* to share with your members Setting up Instagram Gift Cards for Your Business You can set up gift cards on Instagram to give people a way to support your business. When someone taps the Gift Cards button on your Instagram profile or the Gift Cards sticker on your Instagram story, they’ll be directed to […]

Editor’s note: This article was originally posted on November 18, 2018. It has been updated. The concept of telling good stories isn’t new. Even Greek philosopher Aristotle, born in 384 B.C., understood the importance of a good story and gave advice on storytelling. Why has it been such a powerful tool for so long? Because stories Inspire people to take action. They activate the imagination and engage emotions. A story activates parts in the brain that can make a listener […]

LinkedIn Groups provide an arena for professionals with similar interests or working in the same industry to share insights, ask questions, and foster connections. This is a valuable opportunity for associations to connect with members and prospective members. To create a group for your organization, you’ll need to use your personal LinkedIn account (company pages can’t create or form groups). You’ll be the owner of any group you create, but you can also assign other members to be managers who can […]

Book Lovers Day, Clown Week, and Picnic Month are just some of the fun August holidays to inspire your posts. Keep your association’s social media feeds active with these 23 ideas for your August social media schedule. Monthly Observances Family Fun Month Peach Month Black Business Month Eye Exam Month Water Quality Month Dog Days of Summer National Picnic Month Golf Month Download the must-have elements of great association marketing plans » Weekly Observances August 1 – 7 Clown Week […]

For associations, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize). Instead of focusing on association-related images, focus on images that will engage your audience. The reality is that posting about memberships or event registrations is unlikely to drive meaningful activity. Your audience is human and likely using Instagram on a personal level, so it’s not necessary to engage with them on a solely professional level. To drive interaction, pay attention […]

Fishing Week, Gay Pride Month, and Paul Bunyan Day are just a few June holidays. Easily schedule your organization’s social media feed with these themes: June Monthly Holidays and Observances Dairy Month Zoo and Aquarium Month Adopt-a-Cat Month Gay Pride Month Fresh Fruit and Vegetables Month June Weekly Holidays and Observances June 2-8    National Gardening Week (1st week in June) June 1-9     Fishing Week (generally 1st weekend through 2nd weekend) June 23-29  Lightning Safety Week (last full week) June […]

Editor’s note: This article was originally posted on September 18, 2018. It has been updated. Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.  Less is More: The value of one […]

It has been said the number nine signifies wisdom and good leadership. So, we’ve assembled a list of blog posts from 9 association experts. Influencers in the evolving membership industry, these pros regularly share their wisdom and leadership to help associations navigate the road to success. Covering everything from fake texting to weird stories, from member memes to barista trust, there is something to appeal to everyone. Enjoy!

Karaoke Week, Distracted Driving Awareness Month, and Deep-Dish Pizza Day are a few April holidays. Easily fill your organization’s social media feed with these themes: April Monthly Holidays and Observances Autism Awareness Month Distracted Driving Awareness Month Poetry Month Oral Cancer Awareness Month Grilled Cheese Month Sexual Assault Awareness and Prevention Month Testicular Cancer Awareness Month April Weekly Holidays and Observances April 7-13     National Library Week (generally 2nd week in April) April 7-13     U.S. Volunteer Appreciation Week (changes […]

Sloppy Joe Day and Colorectal Cancer Month are just a couple March observances. Holidays are a great way to keep your association’s social media feeds active. Use these themes to fill your social media feed. Monthly Observances Women’s History Month Colorectal Cancer Awareness Month Irish American Heritage Month National Nutrition Month National Kidney Month Music in Our Schools Month   Weekly Observances School Breakfast Week      1st week of March National Bubble Week       2nd week of March […]