Revenue Solutions

How to differentiate your chamber or association’s advertising offerings from sponsorship opportunities.

Associations are constantly challenged to increase non-dues revenue. Boosting the bottom line can begin by maximizing what every association already has: a website. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue, association pros can learn about what is and isn’t working for other member-based organizations. Additionally, it includes details on approaches that maximize individual staff strengths with no out-of-pocket expense. Two […]

In the world of association management, extra time is scarce. Learn how to make the most of your day by following these simple tips. 1. Keyboard Shortcuts Learn keyboard shortcuts for the computer programs you use regularly. The time you save will really add up. 2. Internet Time Limit how many times a day you check social media, news, etc. Otherwise, leave them alone (seriously). 3. The Black Hole of Email Schedule specific times of day to check email. This […]

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: Social Media Advertising Your social media followers are a coveted group for vendors and suppliers. So why not use promoted or sponsored posts to generate extra revenue? Download the guide, Using Technology to Streamline Non-Dues Revenue, to get 10 ideas. Online Member Directory Advertising Connecting buyers and suppliers is a nobrainer. […]

Did you know that, on average, 50% of association revenue is generated from non-dues sources? We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue. Here’s a look at two of the concepts in the new guide: SPONSORED VIDEO/PODCAST Videos and podcasts are extremely popular as both provide an informative and entertaining platform to share […]

How associations and chambers can use their website to generate non-dues revenue.

Offer multiple payment methods If your association members have different options for payment, particularly online (credit, debit card, ACH transfer, etc.), and autopayments, they’ll pay faster. Be polite Small phrases like ‘please pay your association invoice within…’ and ‘thank you for your membership’ can make a big difference. It can increase the percentage of invoices paid by over five percent. Incentives for autopay Offer discounts to association members who set up monthly or annual autopay (e.g., 2% for monthly autopay, […]

Sales Funnel: A method (using software) to guide a prospective customer through a series of stages, ultimately converting them to a member, sponsor, customer, etc. It’s described as a funnel because it’s large at the top, tapers through the middle, and narrows at the bottom. The process begins with a broad pool of prospects. At each stage, the pool narrows. Prospects are filtered, and those somewhat likely to convert advance through the funnel. Eventually, the prospects with the highest likelihood […]

Earlier this year, GrowthZone surveyed 332 associations and other member-based organizations across the U.S. and Canada for insight into the challenges and concerns of today’s association professionals. The results show several interesting trends impacting today’s associations, here are some key findings: Member growth and engagement are primary concerns for most associations, followed by issues related to time management and revenue generation. Lack of engagement is a key reason for members not renewing, along with factors like time constraints, perceived value, […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

Expert advice from membership expert, Frank Kenny. Are you getting sales on a regular basis from your Association website? If no, it might not be the membership product that is the problem, it could be the way you are trying to sell. To sell memberships through your website on a regular basis, you must do two things. Get qualified traffic to your website. Many associations don’t prioritize this. You can get free traffic to your website by regularly posting valuable […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.