Commentary
Consumer Behavior & Insights
Understand consumers and shoppers through purchases, clicks and trends, and the motivations behind them.
Customer experiences set brands apart. With the surge in omnichannel shopping, customers expect the freedom to shop on their terms, from seamless online and offline interactions to more personalized brand interactions. As the world’s leading consumer intelligence company, we equip you to see the people behind the purchases and adapt to their evolving needs.
With NIQ’s suite of Consumer Behavior and Insights solutions, you can make confident decisions backed by the industry’s most comprehensive and representative consumer panels, surveys, custom research, and consumer analytics.
With the Full View™ of consumer insights and buying behavior, you gain line of sight into who your consumers are, the way they shop, what they buy, and why—all so you can better anticipate shifts in demand and deliver the right products the right customers, through the right channels, at the right moment.
Our Consumer Behavior & Insights solutions
Buying Behavior
Discover your target customer across channels to understand how they think, act, and buy.
Consumer Trends
Build tomorrow’s strategies based on today’s consumer trends—from sentiments and values to mindsets and behaviors.
Customer Journey
Understand and optimize your customer journey with a full read of consumption and purchase patterns.
Consumer Landscaping & Segmentation
Put people at the heart of your strategy: Grow your brand by targeting the right people at the right time.
Why NIQ
600,000
600,000 households measure across the globe to track, diagnose, and analyze consumer behavior
23 countries
Extensive consumer panel coverage in 23 countries to gather detailed data from target markets
Consumer Life
The largest, longest-running study connecting what consumers think with what they do across 25 countries.
gfknewron
gfknewron Consumer, our platform powered by the largest global buyer study for the Tech and Durables market
Case Study
NielsenIQ and The Fresh Market Forge New Cooperation, Enhancing Retail Measurement and Shopper Insights
Case Study
To win customers both on and offline in an increasingly competitive space, CPG firms must use precise targeting and personalization rather than a one-size-fits-all approach.
Report
Mid-Year Consumer Outlook: Guide to 2025
Future-focused insights into consumer spending and growth opportunities
6 consumer sentiment-driven strategies to drive growth and capture spending
Featured Product
Consumer Panel: Shape your strategies with a 360-degree view of your shoppers.
Featured Product
gfknewron Consumer
Reach the right audience, by delving into the buying behaviors of your target audience to know how to position your brand at the forefront of their minds. Work from the ultimate combination of consumer knowledge – survey input calibrated against market data.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
